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Marketing Specialist, Strategic Marketing Planner, Audit & Assurance (A&A)

AI and Blockchain Services

Think a Big Four career is just spreadsheets, gray suits, and corporate profits? Look again. Deloitte's full-service Marketing Excellence (ME) organization is seeking collaborative creatives, skillful strategists, and marketing masterminds to lead our businesses in exciting new directions. If you're a marketing and communications professional who sees the world differently, finds opportunity where others don't, and keeps a pulse on the next big trends, then become our partner in growth. Together we'll discover new ways to transform out-of-the-box ideas into measurable business results for our clients and our company. If you're ready to make an impact, apply to join our ME team.

The Team:

Deloitte's Marketing Excellence team combines the power of Deloitte's brand with the most inspired marketing techniques to produce business results for our clients. From events to social media to digital strategy and execution, we elevate the Deloitte brand and strategic positioning, delivering a cohesive, consistent experience. The team brings together creative and technology skills, business insights, and industry best practices to develop innovative creative assets that engage our clients. We also execute with agility and measurable performance through best-of-breed solutions, centralization of key information and operations, and optimization of data, tools, people, and process.

Responsibilities:

In general:

• Collaborate with A&A marketing and business stakeholders to develop and execute strategic marketing campaigns aligned to AI and blockchain assurance strategy
• Working within the A&A marketing team, and closely with A&A marketing strategic marketers more broadly, support and drive integrated strategic marketing and communications activities that utilize the full spectrum of traditional and innovative marketing channels (web, social, advertising, PR, etc.) in support of Assurance marketing campaigns
• Supports lead marketer in collaborating with Deloitte Green Dot teams on cross-firm priorities related to AI and blockchain
• Working with Deloitte's internal Green Dot Agency to:
• Facilitate campaign execution and commercialization including go-to-market launch and promotion of brand, eminence/thoughtware, and other content
• Develop marketing content including copy creation, edits, and optimization
• Support events including pre, during and post event activities, including ROI capture
• Develop metrics and KPIs to assess campaign success at the campaign, activity, and channel levels to inform future campaign tactics
• Collaborates with PR team to drive media coverage when applicable
• Supports development and execution of awards submissions, working with business stakeholders and marketing leaders and directing external vendors and Green Dot Agency
• Contributes to Deloitte's internal marketing calendar, including major campaigns, product/offering launches, major events, and core marketing maintenance activities
• Qualifies and maintains leads for key D.com webpages and events
• Own repository of reporting and metrics; regularly pull and analyze data from campaign metrics for reporting purposes
• Supports submissions, reviews and approvals of agreements, communications and marketing content, invoices, and other items with applicable internal groups
• May own or support project management of strategic projects and marketing campaigns

Qualifications:

Required:

• 2-4 years of related experience in marketing, with a focus on marketing and communications strategy and planning
• Team oriented approach with ability to take initiative, prioritize and manage multiple tasks simultaneously to meet client expectations and deadlines across multiple projects
• Flexibility and adaptability and level of comfort with ambiguity and fluid priorities
• Strong project management skills
• Outstanding interpersonal, written, verbal, and presentation skills
• Strong negotiation and problem-solving skills; flexibility and adaptability
• Executive presence, professional client service manner, demonstrated ability to take initiative
• Ability to work both independently and collaboratively with the A&A marketing team, GDA and supporting teams
• Superior attention to detail
• Superior Microsoft Office skills (e.g., Word, Excel, PowerPoint, Outlook); familiarity with integrating various technologies to support marketing efforts
• Travel up to 10% (while travel of up to 10% is a requirement of the role, due to COVID-19, non-essential travel has been suspended until further notice.)
• Limited immigration sponsorship may be available.

Preferred:

• Understanding of integrated marketing communications strategies and tactics and how they come together to provide measurable results
• Bachelor's Degree in Marketing, Communications, English, Public Relations, or related business field; Advanced degrees preferred
• Previous experience in audit, assurance, technology, or related marketing and/or communications; understanding of regulatory environment
• Analytics and reporting experience across multi-channel campaigns; data visualization and presentation skills
• Ability to work in a matrixed organization with a virtual team, experience in a large corporate setting and/or professional services environment a plus

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