Career Center

Senior Marketing Writer

Title:
1282-NN - Public Relations/Communications Coord Senior

Business Title:
Senior Marketing Writer

Additional Titles:

Location:
WSU PULLMAN CAMPUS

Employee Type:
Admin. Professional

Job Family:
Administrative Professional - Not OT Eligible

Position Details:

Summary of Duties:

This position will support all aspects of the central University Marketing and Communications (UMC) portfolio, from brand marketing and advertising to executive messaging and enrollment management marketing efforts. This position is an integral part of the UMC team.

The senior marketing writer must demonstrate a strong commitment to creating a diverse, just, equitable and inclusive environment. The selected candidate must have experience writing marketing materials for multiple audiences. Strong organizational and project management skills, as well as a proven ability to work in a matrixed role are essential.

The senior marketing writer reports to the content development director.

Job Duties:

Writing and Communications | 75%

• Conceptualize and produce engaging, original content across all traditional print and digital media platforms that tells the WSU story. Independent content creation will include feature stories, print and digital advertisements, brochures, magazine/e-newsletter articles, web content, audio/video scripts, email, social media, and other promotional materials.
  
• Engage with units across WSU to advance the university's efforts toward diversity, social justice, equity, and inclusion. Lead content creation pertaining to social justice efforts and sensitive campus issues.
  
• Facilitate the development of messaging around high-priority university issues.
  
• Maintain the content calendar for the WSU system homepage and lead the curation of copy on WSU's homepage, including writing lead stories, curating news items, events, etc.
  
• Interview subjects, write/edit copy, and manage creative process for a range of content pieces across all media platforms.
  
• Edit and proofread content to ensure accuracy, quality, and consistency of communications and marketing materials.
  

Marketing Strategy | 20%

• Partner with UMC leadership to help shape WSU's marketing efforts and messaging around system-wide efforts.
  
• Identify opportunities to raise WSU's visibility and widen the reach of the university's voice.
  
• Participate in the creative process with others across UMC and other university stakeholders to ensure university priorities are highlighted in projects, initiatives, and campaigns.
  

Other | 5%

• Other duties as assigned.
  

Required Qualifications:

A Bachelor's degree in public relations, mass communications or a relevant field AND three (3) years of professional experience in print or broadcast news media, public relations or marketing including proven experience with writing and editing skills; writing feature articles, brochures, annual reports and speeches; executing strategic communication plans and complex communication projects.

Additional Requirements:

• Demonstrated experience in writing for a variety of media and styles, including brand stories and profiles, social media content, event promotion materials, blog posts, print and digital advertising and web copy.
  
• Demonstrated ability to write for executive leadership, including article creation, speech writing/talking points, and organizational communications.
  
• Experience managing messaging in crisis situations.
  
• A passion for team building and a strong commitment to creating a diverse, equitable and inclusive environment.
  
• Exceptional relationship management skills and the ability to communicate with tact, professionalism and respect.
  
• Strong organizational and project management skills; proven ability to work with various constituencies in a matrixed environment.
  

Preferred Qualifications:

• Experience in higher education and/or non-profit organization, or experience working in a large institutional or corporate environment.
  
• Knowledge of print production processes and the understanding of the production of printed pieces from developing and conveying the concept through the design, proofing, and production phases.
  

Additional Information:

COVID-19 Vaccine Information:

In accordance with Washington State Governor's Proclamation 21.14.2, as a condition of employment, you must be fully vaccinated or have an approved medical/religious accommodation by time of hire. People are considered fully vaccinated two weeks after receiving their last shot in a vaccine series. Full vaccination status or an approved accommodation will be verified prior to your first day of work. Should you not be fully vaccinated or have an approved medical/religious accommodation you will not be able to start employment with WSU. Information regarding vaccine verification and/or requesting a medical/religious accommodation is available at https://hrs.wsu.edu/covid-19/vax-verification/. Please contact HRS at hrs@wsu.edu or 509-335-4521 if you have questions.

Area/College:

University Marketing and Communications

Department Name:

Strategic Communications

City, State, Zip:

Pullman, WA 99164

Remote/Hybrid work options available

Department Link:

https://ucomm.wsu.edu/

Monthly Salary:

Commensurate upon qualifications and experience.

FTE:

100%

Position Type:

Permanent

Screening Begin Date:

This position has been posted as Open until Filled. The screening of applicants will begin May 6, 2022.

Background Check:

This position has been designated by the department to require a background check.

Application Instructions:

Applicants must attach the following documents to their online application: 1) resume and 2) cover letter. Applicants are required to include contact information for professional references within the application. Application materials should clearly communicate how the applicant meets all required qualifications and additional requirements.

Required Documents:

1) Resume

2) Cover Letter

Time Type:
Full time

Position Term:

WASHINGTON STATE UNIVERSITY IS AN EQUAL OPPORTUNITY/AFFIRMATIVE ACTION EDUCATOR AND EMPLOYER. Members of ethnic minorities, women, special disabled veterans, veterans of the Vietnam-era, recently separated veterans, and other protected veteran, persons of disability and/or persons age 40 and over are encouraged to apply.

WSU employs only U.S. citizens and lawfully authorized non-U.S. citizens. All new employees must show employment eligibility verification as required by the U.S. Citizenship and Immigration Services.

WSU is committed to providing access and reasonable accommodation in its services, programs, activities, education and employment for individuals with disabilities. To request disability accommodation in the application process, contact Human Resource Services: 509-335-4521 (v), Washington State TDD Relay Service: Voice Callers: 1-800-833-6384; TDD Callers: 1-800-833-6388, 509-335-1259(f), or hrs@wsu.edu.

To apply, visit https://wsu.wd5.myworkdayjobs.com/en-US/WSU_Jobs/job/Pullman-WA/Senior-Marketing-Writer_R-5451-1

Washington State University is an Equal Opportunity/Affirmative Action Educator and Employer.





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