The Manager of Marketing and Public Relations evaluates medical center goals and priorities along with opportunities in the marketplace, and develops marketing strategies community relations activities and internal communications. Provides guidance and coordination of hospital marketing efforts, monitors results and initiates best practice for areas of responsibility. Coordinates strategies for best results from team efforts.
In addition, the Manager of Marketing and Public Relations has the following responsibilities:
·Provides input to and serves as a resource to the regional marketing director related to new mover, hospital website, local branding; community relations and call center strategies.
·Assist the regional marketing director and system service line marketing directors in developing short term and long-term marketing strategies to meet the business objectives of the medical center.
·Develops, coordinates and implements specific local branding and community relations strategies.
·Evaluates results of direct mail campaigns initiated by the department to recommend adjustments to improve results.
·Participates in administrative and physician meetings, director meetings and other hospital meetings as needed.
·Creates, monitors and maintains community relations budget. Tracks community benefit activity in CBISA and supports community benefit planning and reporting as needed.
·Provide local response and support for news media relations activities working with BSWH news media team.
·Ensures the mission, vision and values of BSWH are incorporated into all activities.
The ideal candidate will have a passion for the community and a presence that will foster building a diverse group/program.
Baylor Scott & White Health (BSWH) is the largest not-for-profit health care system in Texas and one of the largest in the United States. With a commitment to and a track record of innovation, collaboration, integrity and compassion for the patient, BSWH stands to be one of the nation’s exemplary health care organizations. Our mission is to serve all people by providing personalized health and wellness through exemplary care, education and research as a Christian ministry of healing. Joining our team is not just accepting a job, it’s accepting a calling!