Assistant Dean, Strategic Communications and Marketing
George Mason University
Location: Fairfax, Virginia
Internal Number: 53982
Department: College of Humanities and Social Sciences (CHSS)
Assistant Dean, Strategic Communications and Marketing, College of Humanities and Social Sciences
George Mason University's College of Humanities and Social Sciences (CHSS) invites highly qualified candidates to apply for our Assistant Dean of Strategic Communications and Marketing position. George Mason University has a strong institutional commitment to the achievement of excellence and diversity among its faculty and staff, and strongly encourages candidates to apply who will enrich Mason's academic and culturally inclusive environment.
As a member of the CHSS executive leadership team, and reporting directly to the dean, the incumbent will lead the College's strategic communications and marketing efforts related to enrollment growth and faculty, staff, and student activities, and collaborate on advancement/alumni engagement. The incumbent will also manage the college's brand, crisis communications, and news media, print, technology, web, and digital communications and ensure that the ITS and web needs of all the College's units are met and that clear and consistent representation of the College's and University's mission and visual identities across all media platforms is maintained.
In this capacity, this position will:
Lead the development and execution of a CHSS branding strategy (within the Mason rebranding rollout), a comprehensive CHSS communications plan, and an ITS and digital communications plan to support strategic enrollment growth and increase local and national awareness of the College's educational, research, and public service activities;
Foster positive working relationships with internal and external partners to advance the College's vision and strategy for growth in enrollment, research, fundraising and alumni (re)engagement and to maximize resource cost allocation efficiencies and coordinated decentralization of communication, marketing, and ITS/web support services;
Support the ITS and web needs of all of the College's units, ensure the clear and consistent representation of the College's and University's mission and visual identities across all media platforms, and ensure that the college's commitment to diversity, equity, and inclusion is highlighted across all CHSS channels, including continuing the CHSS web team's work on digital accessibility;
Supervise/mentor the College's communications, marketing, and ITS/web staff, contractors, and student interns and manage the CHSS marketing, communications, and ITS/web budgets;
In collaboration with the CHSS academic affairs deans, develop, implement, coordinate, and periodically assess integrated marketing initiatives designed to support graduate enrollment growth and internal-to-Mason undergraduate recruitment through targeted communications across all appropriate media platforms (i.e., print, websites, short-form video, social media);
Support the College's donor and alumni relations efforts by collaborating with the Advancement team on collateral, marketing/social media, campaign-related case statements, and donor recognition;
Continue improving the College's custom content management system to prevent obsolescenses, improve ease of use, and support accessibility initiatives (as outlined in the college's IE plan) to ensure the college's website continues to function as the backbone of our digital communications strategy; as part of that strategy, prepare the college for a website redesign;
Introduce and evaluate new methods and technologies for keeping the College and its constituents highly engaged;
Independently identify public policy/news opportunities to showcase the College's work, including blogs, op-eds, etc.; and
Provide the dean, senior leadership and faculty with talking points and briefing materials for major college events and presentation and support the planning and execution of special events and college-wide activities.
Master's degree in a relevant field and 8+ years of applicable professional experience, preferably in a higher education environment or equivalent combination of education and experience;
Demonstrated oral, written, digital, and visual communication and presentation skills;
Demonstrated collaboration, persuasion, and consensus-building skills;
Experience in leading, supervising, and mentoring an integrated communications and marketing team supporting branding work as well as crisis communications and news media, print, technology, web, and digital communications;
Experience in building brands and in designing, implementing, and evaluating strategic marketing campaigns;
Substantial experience in cultivating and guiding work processes between various functional units, including but not limited to, communications, information technology, academic affairs, advancement and alumni relations;
Skill and experience in organizing resources and establishing priorities, budget preparation, and the ability to manage budgetary expenditures for compliance with approved budget;
Skill and experience examining and reengineering operations and procedures as well as designing and implementing new technologies to improve quality outcomes;
Ability to build and sustain robust partnerships within the College and University and with external service providers; and
Ability to manage sensitive information, support a culture of inclusion and diversity, and foster a positive work environment.
Experience with humanities and social science disciplines; and
Experience with MS Office Products and marketing, communications-related software such as the Salesforce CRM platform, and social media technologies.
Salary: Commensurate with education and experience.
Location: Fairfax, VA
Mason Ad Statement:
Great Careers Begin at Mason!
George Mason University is an innovative, entrepreneurial institution with national distinction in both academics and research. Mason holds a top U.S. News and World Report
George Mason University is a public, comprehensive, research university established by the Commonwealth of Virginia located in Northern Virginia, outside of Washington, D.C. Mason was initially founded as a branch of the University of Virginia in 1949, and became an independent institution in 1972. George Mason University is an innovative and inclusive academic community committed to creating a more just, free, and prosperous world.
George Mason University has 37,000 students from all 50 states and 130 countries and a residential population of more than 6,000 students. Mason is a vibrant and dynamic community of scholars. 80% of our students are employed within six months of graduation. Nearly two-thirds of the 140,000 Mason alumni live and work in the Washington, D.C., metropolitan area.
Mason is a young university that, in just a short time, has made impressive strides in size, stature and influence. Today, as Virginia’s largest public research university, we are setting the benchmark for a bold, progressive education that serves the needs of our students and communities. To that end, we have 10 schools and colleges devoted to a variety of study.
We prepa...re Mason students for the demands of work, social responsibility, and life in an ever-changing global society. University Life's mission statement is core to our work. We support every student at Mason, from orientation through graduation.
George Mason: Patriotism Personified.
George Mason, for whom our university is named, was one of the greatest of the founding fathers of the United States. Mason drafted the Virginia Declaration of Rights, which became a model for the first 10 amendments to the U.S. Constitution, known as the Bill of Rights.
We Are in Virginia. But We Serve the World.
Mason is committed to creating a more just, free and prosperous world. Located in one of the most important political, economic and intellectual hubs in the world, we accept our responsibility to serve others: to help our students succeed, enrich the life of our community, and contribute to solving some of the most complex global problems of our time.
Washington, D.C.: Land of Opportunity.
Mason’s main campus is in Fairfax, Virginia, just 15 miles outside of Washington, D.C. The nation’s capital is easily accessible by car or public transportation.
At Mason, you can enjoy the best of both worlds: a beautiful wooded residential campus and outstanding college experience, as well as numerous internship and recreational opportunities that only a world-class urban setting like D.C. can offer.
You can intern with National Geographic or the Justice Department, visit the numerous museums with your Art History classmates, take a selfie in front of Lincoln Memorial, catch a Nationals baseball game, kayak along the Potomac, or check out the many neighborhoods where you’ll discover lots of great shopping, places to eat, art galleries, music venues, and much more. You can attend events and hear nationally recognized speakers. You’ll run out of time before you run out of things to do.
There’s more to explore. Students participate in a field trip to the Library of Congress in Washington, D.C., organized by the Office of International Programs and Services.
In just a short drive, you can be hiking in the Shenandoah Mountains or walking the boardwalk in either Ocean City, Maryland, or Virginia Beach, Virginia.
Our closest airports are Dulles International Airport and Ronald Reagan National Airport, and Mason is easily accessible by public transportation. Free shuttle buses help you get to the nearest Metro station in Vienna, Virginia, just a short distance from our Fairfax Campus. The Arlington Campus is within walking distance of the Virginia Square-GMU stop on the Orange Line.
Enriching Work Environment.
We will invest in recruiting, retaining, and developing talented and diverse faculty and academic and professional staff. We will create a vibrant campus life in which all members can grow and thrive.
Diversity is one of our core values; everyone is welcome here. Mason was recently named the most diverse university in Virginia by U.S. News & World Report.
We bring together a multitude of people and ideas in everything that we do. Our culture of inclusion, our multidisciplinary approach, and our global perspective makes us more effective educators and scholars.
While at Mason, you’ll be making your own decisions and forming your own view of the world. Engaging with diverse groups of individuals, including students, faculty, and staff, will enrich this experience. You will learn from them, and they will learn from you.
We have a variety of communities here, and you're sure to find a group of people who are like you. The great thing is you'll also be embraced by communities of people who are not like you. At Mason, you'll be in a place where the whole is greater than the sum of its parts.
Interacting with people from a variety of backgrounds will:
•Widen your outlook of the world,
•Show you how to work and collaborate with people of differing views,
•Expose you to new perspectives from people with disparate life experiences, and
•Give you the social skills to interact with all kinds of people.
Diversity also enhances learning and creative thinking by prompting the study of new material and the awareness of fresh viewpoints. The power of many perspectives will boost your capacity to explore original ideas and solutions. Seeing issues in a new way heightens your creativity and problem-solving abilities.
Another benefit: As our nation becomes more diverse, students who learn in a diverse environment will be more competitive in an increasingly global economy. You’ll enhance your critical thinking skills and improve your ability to develop nuanced solutions to real-world problems.
Accessibility @ mason provide information regarding the physical access of all campuses and online accessibility of programs and services. Information for disability related services and resources available to all employee, students, and visitors the entire university include physical access to buildings, parking policies, and emergency evacuation procedures.
We are an open and welcoming community. We partner with public and private organizations in our region and around the world. We proactively engage with our community. We define our success by how many talented students with potential we serve, not how many we leave out.
Social and Cultural Venues.
Our venues bring world-class performances to the community through vibrant concerts and events. Community members are invited to take part in many artistic and cultural offerings at Mason. Spaces are also available to rent for your next event.