Lehman College is seeking a creative and strategic marketing manager to plan and execute a comprehensive, proactive strategy that advances the College???s mission and goals by building support for the institution and the College brand, defining target audiences and promoting Lehman???s major initiatives, programs, services and events.
This position reports to the Assistant Vice President of Communications and Marketing.Lehman College, of The City University of New York, ranks among the top five institutions in the nation for fostering social mobility. A four-year Hispanic-Serving Institution in the Bronx, Lehman offers bachelor???s, master???s, and advanced degrees and certificate programs in the Liberal Arts, sciences, and professions. The College???s community-driven mission and notable academic programs attract a diverse, international enrollment of over 15,000 students who take courses on its 37-acre, tree-lined campus and online degree programs. Many thousands more community members benefit yearly from its active cultural, educational, health, and economic outreach programs and services.
Duties and Responsibilities
??? Develop and oversee strategic marketing plans, policies and objectives to grow Lehman College enrollment and advance the institute???s mission
??? Liaise with enrollment, admissions and institutional advancement teams to develop marketing messages, promotional materials and advertising copy.
??? Develop and execute clearly defined, targeted, and measurable digital marketing objectives
??? Evaluate client needs, conceptualizing creative marketing ideas, market research, digital marketing and media buying.
??? Conduct market research, understand and report on current market conditions and competitor information
??? Support development and admissions goals with targeted fundraising and marketing campaigns
??? Utilize data to develop appropriate student acquisition and retention strategies by identifying potential membership markets, and monitoring trends
??? Identify key metrics and implement tracking systems. (Detailed results & ROI reporting on campaigns & initiatives). Monitor, review and report on all marketing activity and
??? Oversee planning, development, budgeting, scheduling and execution of all marketing initiatives
??? Evaluate needed partners to develop and implement marketing efforts and strategic initiatives
??? Build brand awareness and ensure that all communications align with the Lehman College brand
Bachelor's degree and six years' related experience required.
Knowledge and Skills
??? Initiative, a commitment to quality, sound judgment, a passion for what you do, ability to work collaboratively are a must
??? Be a strategic and creative thinker
??? Previous copywriting experience. You will be expected to review and revise marketing copy.
??? Previous digital marketing experience with demonstrable results
??? You must have a good eye, recognize good (and bad) design and be able to communicate and work collaboratively with graphic designers, videographers and web
development professionals to execute campaigns
??? Experience in marketing for a college or university is a plus, but not a requirement
Candidates will be required to provide proof of being fully vaccinated against COVID-19 upon commencing employment. Exemption (medical or religious) requests to this requirement will be considered in accordance with applicable law. Being fully vaccinated is defined for this purpose as being at least two weeks past their final dose of an authorized COVID-19 vaccine regimen. Final candidates must be fully vaccinated as of their first day of employment.
CUNY TITLE OVERVIEW
Manages marketing and advertising initiatives to achieve specific marketing goals.
Develops advertising programs consistent within overall marketing plans to achieve image, awareness and/or enrollment goals
Implements programs in print, radio, broadcasting, mail, and electronic communications, coordinating with internal units and external service providers
Actively manages and moderates electronic content and marketing tools for both College and external web sites and sources, including social networks, video portals, and listservs
-Develops, tracks, and reports on both advertising costs (budgets) and results to assure goals are met; collects and analyzes data on exposure, traffic, and other metrics
May supervise staff and external service providers
Performs related duties as assigned.
Higher Education Associate
COMPENSATION AND BENEFITS
Salary commensurate with education and experience.
CUNY's benefits contribute significantly to total compensation, supporting health and wellness, financial well-being, and professional development. We offer a range of health plans, competitive retirement/pension benefits and savings plans, tuition waivers for CUNY graduate study and generous paid time off. Our staff also benefits from the extensive academic, arts, and athletic programs on our campuses and the opportunity to participate in a lively, diverse academic community in one of the greatest cities in the world.
HOW TO APPLY
Visit www.cuny.edu, access the employment page, log in or create a new user account, and search for this vacancy using the Job ID or Title. Select "Apply Now" and provide the requested information.
Candidates must attach a resume, cover letter, and three professional references (name, title, organization, and contact information).
June 4, 2022
JOB SEARCH CATEGORY
CUNY Job Posting: Managerial/Professional
EQUAL EMPLOYMENT OPPORTUNITY
CUNY encourages people with disabilities, minorities, veterans and women to apply. At CUNY, Italian Americans are also included among our protected groups. Applicants and employees will not be discriminated against on the basis of any legally protected category, including sexual orientation or gender identity. EEO/AA/Vet/Disability Employer.
The Lehman College campus is located in Bronx, New York and is a Senior College within the City University of New York (CUNY) system. Lehman is the only senior college of The City University of New York (CUNY) located in the Bronx and is recognized as a Hispanic Serving Institution (HSI). Lehman serves a diverse population of more than 14,000 undergraduate and graduate students. The College serves mainly undergraduate students preparing them for employment, the professions and further study. Service to the college, university and community is part of the mission as is a clear commitment to student engagement including advisement. Opportunities are available for faculty development and travel awards. Lehman College and CUNY funding is available through competitive grants for scholarship and professional development support.