Stanford Graduate School of Business Stanford's Graduate School of Business has built a global reputation based on its immersive and innovative management programs. We provide students a transformative leadership experience, pushing the boundaries of knowledge with faculty research, and offering a portfolio of entrepreneurial and non-degree programs that deliver global impact like no other. We are committed to advancing diversity, equity, and inclusion in service of our mission of developing innovative, principled, and insightful leaders who change lives, change organizations, and change the world. We invite you to be part of this mission.
The Executive Education Marketing team of the Stanford Graduate School of Business has recently reorged and seeks an Associate Director of Channel Marketing to join this newly defined team. This Channel Associate is responsible for expanding awareness and driving leads for Stanford's portfolio of product offerings (domestically and globally). The team has ownership & jurisdiction over the marketing funnel and can leverage channels including, but not limited to email, search engine marketing (SEM), search engine optimization (SEO), paid & organic social, display, print, and direct mail. The Channel Associate's primary responsibility is the development of the customer journey. This includes creation and execution of marketing campaigns and tactics.
In this role, you will have the opportunity to connect change agents with Stanford Executive Education programs that will enable them to make positive impacts in their organizations and communities. This is a full-time (40 hours per week) position where the work can be performed with the expectation of being onsite (at Stanford's magical campus) and in a hybrid setting of at least 2 days per week.
Primary Responsibilities:
Leverage awareness and direct response strategies and tactics to ensure executive education programs have the volume of qualified prospects to meet enrollment expectations.
Develop, design, and execute new and existing campaigns across channels in collaboration with other team members and cross-functional stakeholders.
Manage & report on marketing efforts across channels including: digital acquisition (metrics including return on ad spend (ROAS), click through rate (CTR), cost per acquisition (CPA), cost per 1k impressions (CPM)), email metrics per execution (i.e. open rates, CTRs, conversion rates (CVRs)), customer acquisition cost (CAC), and other channels as needed.
Drivel aspects of awareness and direct response efforts including but not limited to forecasting, creating, testing, optizing, lead capture forms, landing pages with the objective to increase conversions.
Work closely with the marketing operations team and share responsibility for flawless campaign execution.
Proactively develop and expand understanding of channels and tactics in the market and use that knowledge to expand the activities and strategies in our portfolio. This includes proposing, developing and executing new conversion channels, placements and activities.
Creating ongoing campaigns that are specifically designed to target new customers, current customers, and re-engage past customers.
Analysis of marketing data to drive recommendations.
Maintain the legacy of excellence Stanford's brand represents in the market today.
Specific tasks include but are not limited to:
Journey creation and maintenance
Creative briefs and kick-offs
Analysis of campaign data
Copy or content creation for conversion activities or campaigns
Offer development or creation
Implementation and execution of campaigns
Post mortem recaps quarterly / business stand-ups to share out on performance and learnings.
Project or process management
Other duties and responsibilities as assigned by the organization
To be successful in this position, you will bring:
Bachelor's degree and five years of relevant experience or a combination of education and experience.
Depth of knowledge in at least one area of awareness or direct response marketing.
Strong understanding of conversion best practices, benchmarks, and be able to implement changes to improve our practices as needed. Strong analytical skills
Demonstrated experience managing projects, including planning, scheduling, tracking, and budgeting.
Curiosity, the desire to iteratively improve campaigns, and a user experience mindset.
Strong communication skills to effectively educate internal and external audiences. Excellent written and oral communication.
Comfort with technology and data management.
Ability to liaise, work cross-functionally, and adapt to change in a dynamic organization.
Systems knowledge: CRM, Marketing Cloud, Sales Cloud, Tableau, Excel, Google Suite, and FB Business Manager.
Why Stanford is for You
Stanford's dedicated 16,000 staff come from diverse educational and career backgrounds. We are a collaborative environment that thrives on innovation and continuous improvement. At Stanford, we seek talent committed to excellence, driven to impact the future of our legacy, and improve lives on a global sphere. We provide competitive salaries, excellent health care and retirement plans, and a generous vacation policy, including additional time off during our winter closure. Our generous perks align with what matters to you:
Freedom to grow. Take advantage of career development programs, tuition reimbursement, or audit a course. Join a TedTalk, film screening, or listen to a renowned author or leader discuss global issues.
A caring culture. We understand the importance of your personal and family time and provide you access to wellness programs, child-care resources, parent education and consultation, elder care and caregiving support.
A healthier you. We make wellness a priority by providing access to world-class exercise facilities. Climb our rock wall, or participate in one of hundreds of health or fitness classes.
Discovery and fun. Visit campus gardens, trails, and museums.
Enviable resources. We offer free commuter programs and ridesharing incentives. Enjoy discounts for computers, cell phones, recreation, travel, entertainment, and more!
We pride ourselves in being a culture that encourages and empowers you.
How to Apply
We invite you to apply for this position by clicking on the "Apply for Job" button. To be considered, please submit a cover letter and resume along with your online application.
* The job duties listed are typical examples of work performed by positions in this job classification and are not designed to contain or be interpreted as a comprehensive inventory of all duties, tasks, and responsibilities. Specific duties and responsibilities may vary depending on department or program needs without changing the general
nature and scope of the job or level of responsibility. Employees may also perform other duties as assigned.
Consistent with its obligations under the law, the University will provide reasonable accommodation to any employee with a disability who requires accommodation to perform the essential functions of his or her job.
Stanford is an equal employment opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law
Why work at Stanford?Stanford University has changed the world, over and over again.We are one of Silicon Valley's largest employers - and also one of the most unique. Our mission is to educate future leaders and promote interdisciplinary, world-class research and teaching. This passion makes Stanford an intensely creative, rewarding, and challenging place to work. At the same time, our traditions of respect and collaboration sustain a humane, supportive environment in which to pursue your life and your career.At Stanford you'll work with bright, diverse, dedicated people. You'll find encouragement to learn and grow. You'll enjoy excellent benefits and an outstanding environment. How will it change you?
