Details
Posted: 28-May-22
Location: Arlington, Texas
Salary: Open
Job Summary:
- Provide a broad range of marketing and communication support to the School of Social Work. Assist in implementation of marketing strategies and initiatives to advance student recruitment and enhance the image of the School of Social Work.
- Support School of Social Work initiatives by strengthening the school's reputation and outreach by engaging key audiences through use of official social media accounts, website, ad landing pages, and print publications.
- Assist in the creation of content for SSW's website, ad landing pages in the CRM, and other digital content for recruiting students.
- Track ROI on advertising and marketing campaigns.
- Work with faculty, students, staff, and others to generate original and repurposed content incorporating text, photography, video, and graphics to reach desired audiences.
Essential Duties:
- Utilize various software platforms to design and create effective engaging graphics for digital platform and print publications such as flyers, brochures, postcards, videos, text message, email content, website content and other publications needed to support branding, reputation, and student recruitment.
- Daily manage the SSW Social Media platforms such as manage SSW's Facebook, Twitter, LinkedIn, Instagram, YouTube, and other emerging social media platforms.
- Create and post engaging content related to the Social Work field, as well as faculty, student, staff, and alumni successes.
- Monitor reports and trends to determine effectiveness of free posted and paid posted content. Plan daily, weekly, and monthly campaigns integrated with communication, marketing, and recruiting plans on variety of current topics, advocacy, social welfare, public policy, social policy, and Social Work areas.
- Execute integrated marketing campaigns for student recruitment, SSW brand and academic/research reputation.
- Work with advertising and other contractors/vendors to support marketing campaigns and ensure best ROI and SEO optimization.
- Assist in the creation of content for SSW's website, ad landing pages in the CRM, and other digital content for recruiting students. Use search engine optimization, search engine marketing (paid advertising) to improve effectiveness of digital campaigns.
- Conduct effective research to develop campaigns. Conduct analysis and track ROI from marketing, recruiting, and advertising campaigns.
- Produce weekly, monthly, and annual data reports and trends on campaigns, advertising, CRM data, etc.
- Assist in creating and reviewing analytical-type reports (email open rates/click rates, google web analytics, etc.) from marketing activities to assess effectiveness of marketing campaigns.
- Work closely with web designer, special events coordinator, communication, recruiting, and admissions staff to successfully execute integrated marketing and communication campaigns and initiatives.
- Performs other duties as assigned.
Required Qualifications:
- A bachelor's degree in marketing, communication, public relations, multimedia, graphic design, art, or related field and three plus (3+) years creating webpage content, advertising copy, graphic and digital designs, postcards, pamphlets, brochures, or related experience.
- Must have experience using and creating content through Adobe Creative Suite Series (Adobe Illustrator, Adobe Photoshop, Adobe Spark, Adobe Premier Pro), Canva, or other equivalent software and platforms.
- Must have experience using Customer Management Relationship (CRM) platforms.
Preferred Qualifications:
Master's degree in marketing, public relations, multimedia, strategic communication, graphic arts, or related field. Four plus (4+) years of experience managing marketing and communication projects, conducting marketing in a higher education or student recruiting organization.
Special Instructions:
Applicant should submit or provide online links to such things as samples of projects, campaigns, advertising, graphic design, and award demonstrating proficiency in the minimum or preferred qualifications for the position.
EEO Statement:
UTA is an Equal Opportunity/Affirmative Action institution. Minorities, women, veterans and persons with disabilities are encouraged to apply. Additionally, the University prohibits discrimination in employment on the basis of sexual orientation. A criminal background check will be conducted on finalists. The UTA is a tobacco free campus.
Open Until Filled: No
Location: Arlington
