Senior Manager, Web and Marketing Automation - Public Relations/Marketing - Full Time 8 Hour Days (Exempt) (Non-Union)
University of Southern California (USC)
Location: Los Angeles, California
Internal Number: REQ20118026
The Senior Manager of Web and Marketing Automation is responsible for the overall website experience and email automation platform.Â This candidate is expected to have a strong understanding of digital marketing tools, channels, and strategies.Â This role will lead the website and email strategies in support of business goals and emerging capabilities.Â They will partner closely with IT to ensure interfaces and digital health platform deliver a seamless consumer experience.Â Â This position will work with the marketing function, supporting teams (such as project managers, programmers, and writers) and vendors to launch campaigns on time and on budget. In addition, the Senior Manager of Web and Marketing Automation Â Â is required to have a firm understanding of how web, SEO/SEM, email, and social media all contribute to the overall marketing growth of an organization. This person should possess the ability to communicate web and email strategy at both the team and stakeholder levels. This strategy should be supported by developing internal metrics, KPI and other goal measurements.
USC is the leading private research university in Los Angeles—a global center for arts, technology and international business. With more than 47,500 students, we are located primarily in Los Angeles but also in various US and global satellite locations. As the largest private employer in Los Angeles, responsible for $8 billion annually in economic activity in the region, we offer the opportunity to work in a dynamic and diverse environment, in careers that span a broad spectrum of talents and skills across a variety of academic and professional schools and administrative units. As a USC employee and member of the Trojan Family—the faculty, staff, students, and alumni who make USC a great place to work—you will enjoy excellent benefits, including a variety of well-being programs designed to help individuals achieve work-life balance.