Career Center
Loading...
Washington, D.C.
Hartford, Connecticut
Posted: 06-Jun-22
Location: San Francisco, California
Type: Full Time
Preferred Education: 4 Year Degree
Salary Details:
The individual will be responsible for execution of marketing and communications plans, including creation of content for print and digital communications for various constituents, social media, website and advertising campaigns. In addition, the individual provides external and internal communications support to the Head of School and Board of Directors.
The ideal candidate has very strong communication skills, is highly organized, has a keen eye for aesthetic and detail, is driven to design and analyze marketing campaigns and is a skilled media and interpersonal relations professional.
Primary Duties and Responsibilities
- Consult, coordinate and develop strategic marketing initiatives in collaboration with the Director of Marketing.
- Support the Leadership Team to steward brand identity, messaging and proposition.
- Own logos, colors, fonts, messages and ensure consistent compliance with brand guidelines.
- Create and implement a comprehensive communications calendar to ensure maximum efficacy and productivity for the organization.
- Lead weekly communications meetings with all stakeholders to create and deliver all communications (operational, admissions, advancements, academic, crisis, etc.) in a timely manner.
- Design comprehensive marketing plans that include competitive analysis, testing of variables, KPIs, data analysis and transform findings into new marketing strategies.
- Execute weekly communications via email and website, including writing, editing, content generation (video/copy/photo), via a weekly newsletter in Mailchimp, weekly HOS message, manage email boxes, Social Media Channels, Blog.
- Oversee website content, updates, tracking, including creative asset creation
- Manage third-party listings to keep content updated and analysis on engagement current. Ex: Facebook, Yelp, Niche, Instagram, Google Ads.
- Team with Marketing Director and SEO consultants to ensure ROI on advertising dollars and strategy to support awareness and enrollment.
- Prepare, design and analyze surveys for community satisfaction.
- Administer creative assets and sales, marketing, advertising documentation.
- Support the organization on special projects as needed.
Qualifications Non-Discrimination Policy In order to provide equal employment and advancement opportunities to all individuals, employment decisions at La Scuola will be based on merit, qualifications and abilities. La Scuola does not discriminate on the basis of race, color, religion, sex, national origin, age, ancestry, citizenship, sexual orientation, gender identity, pregnancy, childbirth or related medical condition, marital status, veteran status, physical or mental disability (actual or perceived), medical condition, genetic characteristics, political affiliation or any other characteristic protected by state, federal or local law. This policy governs all aspects of employment, including hiring, job assignment, compensation, discipline, termination, layoff, promotion, transfer and access to benefits and training. If you feel you may have been discriminated against on the basis of sex or would like more information, please contact Dani Sollberger, Director of Administration, by email or 415-558-9006 or by mail at 728 20th Street, San Francisco, CA 94107.
Error
