The Senior Marketing Manager will play a key role in leading brand strategy and execution for a rare disease neurology brand. Focused on the development and execution of HCP and patient initiatives, this role will regularly work cross-functionally with sales, market access, commercial operations, medical affairs, regulatory, legal, and other functions to achieve brand and company objectives. Responsibilities will span the marketing mix including personal, nonpersonal and live events, ensuring target market engagement and optimal growth for the brand.
Develop and execute strategic and tactical brand marketing plans to achieve business objectives, including brand planning, strategy development and messaging evolution for both HCP and patient audiences
Serves as subject matter expert for the brand, demonstrates deep knowledge of disease state, treatment landscape, patient journey and market trends
Provide strategic guidance for the development and execution of marketing specific activities related to advocacy partnerships, medical conventions, exhibits and trade shows
Collaborate with patient services and advocacy to support marketing material needs and develop targeted programming
Work with sales to ensure programs are pulled through and optimized in the field as well as support training needs
Collaborate with market research team to develop primary research plans for the brand and derive insights from direct customer research as well as through interacting with sales, medical, and KOL thought leaders to understand market and customer needs
Develop strategic approach for patient influencer marketing and manage ongoing execution of programs
Collaborate with key business partners across the organization including sales, medical affairs, patient services, and advocacy to ensure optimal execution and evaluation of key brand tactics
Ensure timely understanding, measurement and evaluation of brand performance and work collaboratively withing the marketing team to modify tactical plans as needed
Manage the brand budget, ensuring strategic allocation of funds and monthly tracking
Manage agency partners to ensure strategic alignment and execution of programs and tactics on time and within budget
Ensure all Medical Legal review (MAP) processes are followed, and all programs are compliant with legal guidance and corporate policies
Healthcare and/or pharmaceutical experience a must
Rare disease experience strongly preferred
Demonstrated track record of developing and implementing successful marketing strategies and tactical plans
Ability to develop professional relationships with KOLs and patient community
Experience developing and managing budgets and timelines
Understanding of market research and tracking KPIs
Demonstrated ability to lead teams and work effectively in a fast-paced, cross-functional environment
Strong understanding and hands-on experience in managing workflow through legal and regulatory promotional review process
Expert understanding of FDA regulations and guidance regarding advertising and promotion of prescription drug and biologic products
Highly analytic and curious thinker, with a strong ability to derive actionable insights from multiple and complex data sources
Proven track record of driving successful cross-functional and agency partnerships
Ability to move nimbly between strategic thinking and tactical details to execute with excellence
Experience with Veeva platform
Competencies: Teamwork & Collaboration, Problem Solving, Organizational skills, Adaptability, Written and Verbal Communications, Presentation skills Attention to Detail, Self-Starter
Working Conditions: Position may require periodic evening and weekend work, as necessary to fulfill obligations. Periodic overnight travel.
Willing to travel approximately 15%
Where permitted by applicable law, must have received or be willing to receive the COVID-19 vaccine by date of hire to be considered for U.S.-based job.
As an equal employment opportunity and affirmative action employer, Xeris Pharmaceuticals, Inc. does not discriminate on the basis of race, color, religion, sex, gender identity, sexual orientation, national origin, age, disability, veteran status, genetics or any other characteristic protected by law. It is our intention that all qualified applications are given equal opportunity and that selection decisions be based on job-related factors.