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Strategize with Directors to develop and optimize email campaigns and workflows and supervisor the Email Marketing Coordinator to achieve ambitious DCE-wide growth goals.

Reporting to the Director of Marketing Services in the Office of Marketing and Strategic Planning at Harvard's Division of Continuing Education (DCE), the Email Marketing Manager is responsible for managing email strategy to support the pillars of DCE, including the Extension School, Professional Development Programs, Summer School, and the Institute for Learning in Retirement. The Manager will also lead, supervise, and manage the Email Marketing Coordinator

Duties and responsibilities include:

Strategy & Planning

• Lead the strategic discussion to create an email marketing plan for each brand.

• Strategize and manage the implementation of sophisticated and highly dynamic email campaigns and progressive, behavior-triggered nurture program at each stage of the buyer's journey. Includes working collaboratively on creative development, list management, audience segmentation strategies, as well as technical development, testing, execution, tracking, and refinement

• Balance adherence to standard processes and industry best practices with adaptability to respond to changing business priorities to optimize meeting business objectives and ensure compliance and managing strategy for different industry regulations

Platform & Process Management

• Monitor and perform quality assurance/control review to ensure device optimized, flawless execution and on-time deliverability of email deployments, A/B test and email optimization to assess and improve acquisition and retention performance across all user touchpoints and to maximize conversion and lead quality

• Troubleshoot errors within platform and find possible solutions to resolve in a timely manner

• Create and maintain an email preference center, email cadence calendar, email templates, process documentation, as well as lead scoring and attribution models

Reporting & Analytics

• Report on email KPIs and campaign performance analytics. Drive continuous improvements across email deliverability, open, click-to-open, conversion, opt-out and unsubscribe rates via testing and optimization

• Provide insights into email marketing trends to Directors by collaborating with Marketing Analyst on email metrics, registrations, applications, and other KPIs as requested

Create, Proof, and Edit Content

• Create content, write copy, and optimize newsletters based on analytics and DCE goals

• Reviews and copy edits all email messages to ensure they are meeting brand standards across teams and the organization

The Faculty of Arts and Sciences will not provide visa sponsorship for this position.

In order to be considered for this role, a resume and cover letter must be submitted with application.

The Division of Continuing Education (DCE) comprises several entities serving about 30,000 students annually. The Harvard Extension School, the Harvard Summer School, the Harvard Professional Development Programs and the Harvard Institute for Learning in Retirement allow Harvard to serve the learning needs of students across their life. For more than a century, Harvard Extension School has made Harvard faculty and teaching accessible to a diverse community of local, national, and international students. Harvard Extension School enrolls approximately 17,000 students per year in approximately 46 graduate and undergraduate liberal arts and professional fields. More than 1,500 open enrollment courses are offered year-round with over 600 available online are offered at affordable prices to our communities across the world. Harvard Summer School offers approximately 450 courses on the Harvard Campus to 11,000 secondary school, college and adult learners and more than 30 international study abroad programs for up to 600 students each summer. The Division also includes the Harvard Institute for Learning in Retirement with approximately 550 active members and Harvard Professional Development Programs offering nearly 130 short noncredit programs to more than 3,200 participants annually.

All formal offers will be made by FAS Human Resources.

Harvard offers an outstanding benefits package including:
Time Off: 3 - 4 weeks paid vacation, paid holiday break, 12 paid sick days, 11.5 paid holidays, and 3 paid personal days per year; prorated for part-time employees
Medical/Dental/Vision: We offer a variety of excellent medical plans, dental & vision plans, all coverage begins as of your start date.
Retirement: University-funded retirement plan with full vesting after 3 years of service.
Tuition Assistance Program: Competitive tuition assistance program, $40 per class at the Harvard Extension School and discounted options through participating Harvard grad schools.
Transportation: Harvard offers a 50% discounted MBTA pass as well as additional options to assist employees in their daily commute.
Wellness options: Harvard offers programs and classes at little or no cost, including stress management, massages, nutrition, meditation and complimentary health services.
Harvard access to athletic facilities, libraries, campus events and many discounts throughout metro Boston.

• Bachelor's degree in business, marketing, communications, or related area
• Minimum 5 years' experience in progressive e-mail or content management
• Supervisory experience

• Experience with HubSpot or similar marketing automation platform, including creating emails, workflows, lists, and list segmentation
• Expertise in best practices in email marketing
• Excellent email copywriting and copyediting skills
• Strong interpersonal communication skills including the ability to work with multiple stakeholders
• Self-starter with the ability to initiate email campaigns to achieve marketing goals
• Strong organizational skills with ability to create and maintain processes
• Experience training team members on email marketing automation software