Graduate Recruitment & Marketing Manager 6598BR Golisano Institute for Sustainability GIS Sustainability
Detailed Job Description The Graduate Recruitment and Marketing Manager provides leadership for GIS in the development of recruitment strategies that will increase the number of enrolled graduate students. In cooperation with RIT Graduate Enrollment, this position leads all facets of GIS-level prospective student recruiting, marketing strategies, initiatives, programs and events. This position will build relationships with feeder colleges, companies, non-profit organizations, to recruit prospective graduate students and make strategic decisions with regard to key marketing messages and including the supervision of an annual marketing plan to engage prospective students and applicants.
Identifies key target markets for recruiting and marketing to prospective students including college campuses, industry forums, professional associations, and organizations throughout the US and internationally
Coordinates viable and effective recruiting activities that engage prospective students, generate new prospect leads, and meet the recruitment and enrollment goals
Generates strategic marketing messaging strategy which informs all external content to engage prospective students and applicants
Makes decisions regarding marketing collateral including ads, brochures, specialty pieces, marketing videos, web content, and related social media, and supervises a marketing coordinator to implement the marketing plan
Works with Dean and two department heads to plan and manage virtual and in-person events for prospective GIS students
Represents GIS at off-campus recruitment events, and other on- and off-campus special events as needed
Builds relationships with feeder colleges, companies, non-profit organizations, to recruit prospective graduate students
Department/College Description The Golisano Institute for Sustainability (GIS) is a leading sustainability research and education organization at Rochester Institute of Technology (RIT). GIS operates as an industrial-academic hybrid model -consisting of 3 traditional graduate-level academic degree programs in sustainability and six industry-facing applied research centers. Our faculty, researchers, and students work across many disciplines and collaborate with organizations locally, nationally and internationally to advance sustainability within pivotal sectors of our economy. Our graduate education programs prepare tomorrows sustainability leaders for a rewarding career in a fast-expanding field. GIS students develop the skills that businesses, policymakers, and researchers need- systems thinking, technological innovation, resilient design- to solve complex problems and move forward on sustainability.
Three (3) or more year's in a higher education recruitment customer engagement
Demonstrated experience (knowledge and skill) with assessing the market reality and opportunity for academic programs and successfully positioning (or repositioning) them and mapping them to the marketplace
A strong communicator with an external focus, making presentations to audiences
Experience in working with digital tools to support the work of marketing, including social media tools and social media messaging
This position may require occassional travel.
Professional Area: Employment Category: Fulltime Staff Job Function:Wage Band: 117A
Rochester Institute of Technology, the 10th largest private university in the U.S., is among the worlds leading technological universities. Its 18,000 undergraduate and graduate students from all 50 states and more than 100 countries are enrolled in over 200 academic programs, including 7 interdisciplinary Ph.D. programs. A pioneer in experiential education, RIT was the first to offer undergraduate degree programs in biotechnology, information technology, software engineering, and microelectronic engineering. As home to the National Technical Institute for the Deaf, the university offers unparalleled academic opportunities and services for the deaf and hard-of-hearing. Founded in 1829, RIT has 115,000 alumni throughout the United States and around the world. RIT has been named by the Chronicle of Higher Education as one of the 'Great Colleges to Work For.' RIT is a National Science Foundation ADVANCE Institutional Transformation site, and is responsive to the needs of dual-career couples through the Upstate NY Higher Education Recruitment Consortium. For more information, visit www.rit.edu/overview/rankings-and-recognition and www.rit.edu.
As a member of the RIT community employees receive a well-balanced benefits package that offers a variety of choices and access to additional employment advantages. These benefits, combined with an employees pay, provide a total compensation package that can be tailored to meet your needs. More on RITs Benefits, Health & Wellness program can be found at: https://www.rit.edu/fa/humanresources/content/benefits-health-and-wellness
RIT does not discriminate. RIT is an equal opportunity employer that promotes and values diversity, pluralism, and inclusion. For more information or inquiries, please visit RIT/TitleIX or the U.S. Department of Education at ED.Gov
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Founded in 1829, Rochester Institute of Technology is a diverse and collaborative community of engaged, socially conscious, and intellectually curious minds. Through creativity and innovation, and an intentional blending of technology, the arts and design, we provide exceptional individuals with a wide range of academic opportunities, including a leading research program and an internationally recognized education for deaf and hard-of-hearing students. Beyond our main campus in Rochester, New York, RIT has international campuses in China, Croatia, Dubai, and Kosovo. And with more than 19,000 students and more than 125,000 graduates from all 50 states and over 100 nations, RIT is driving progress in industries and communities around the world. Find out more at www.rit.edu .