The marketing manager is responsible for creating and executing marketing plans across the organization. The successful candidate is both a strategist and a tactician who provides innovative marketing direction, ensures marketing efforts are coordinated and executed effectively and actively builds and maintains strong relationships with staff, chapters and members. Objectives include encouraging member participation in advocacy initiatives, growing participation in the STEP Safety Management System and awards/recognition programs, increasing attendees at ABC events, promoting member use of services from business partners, attracting job-seekers to careers in construction and demonstrating the value of ABC as the merit shop construction industry’s membership organization of choice. This role reports to the Director of Digital Communications and works closely with the Public Affairs/Member Services team and stakeholders across the organization.
DESCRIPTION OF DUTIES
Assist in developing and implementing a clear marketing vision and strategy that leverages the ABC brand and our unique industry position
Lead the development, execution, and assessment of short- and long-term integrated marketing plans to promote events, initiatives, products, services, and content in collaboration with the meetings, public affairs and design teams
Write copy for marketing materials and work with marketing coordinator to manage the marketing calendar/scheduling for efficiency
Track and measure the effectiveness of all marketing initiatives
Participate in regular meetings with ABC departments to discuss project status, ideas and brainstorm activities for upcoming promotions and programs
Solicit quotes, testimonials and reviews from members that can be used for marketing ABC events and services.
Ensure compliance with brand standards in all marketing communication channels
Participate in member/chapter education sessions on marketing at ABC conferences
Stays current on industry (marketing, social, email marketing, association) trends and uses information to make improvements and/or editorial recommendations
Qualifications and Experience:
Demonstrated copywriting, proofreading and editing skills
Strong project management skills with the ability to multitask and prioritize against multiple deadlines
Creative approach to design and ability to translate concepts into high-quality products working with in-house graphic designers
Expertise in email marketing/marketing automation programs for a trade association or professional society
Experience producing videos/video editing a plus
Strong leader and team player with excellent relationship skills and a proven ability to manage a team to success
Production of materials reflecting accuracy and close attention to detail.
Bachelor’s degree in communications, marketing or a related field required; further education a plus
5+ years of marketing experience
To achieve our mission, we hire energetic and fun-loving individuals who possess the following skills:
Strong organizational, multi-tasking and time management skills with the ability to work comfortably, efficiently and effectively in a demanding work schedule
Ability to organize and manage multiple priorities simultaneously while working under pressure and on deadline
Excellent oral and written communication skills
Ability to effectively research various audiences and target with appropriate communications
Organizational awareness and resourcefulness—understanding who to engage to identify solutions and resolve issues
Ability to take ownership of a process and use problem solving skills to address issues
Ability to travel to 3-5 multiday meetings per year
The highest level of personal and ethical standards
It is the continuing policy of ABC to take affirmative action to assure equal opportunity for all current and prospective employees without regard to race, color, national origin, ancestry, age, gender, gender identity or expression, sexual orientation, personal appearance, marital status, familial status, family responsibility, pregnancy or other pregnancy-related conditions, childbirth, disability, military/veteran status, citizenship status, religion or political affiliation, past convictions or incarceration, prior psychiatric treatment, or any other status protected by federal or state law, local ordinance or Executive Orders. ABC is an Equal Opportunity Employer.
ADA: ABC will make reasonable accommodations in compliance with the Americans with Disabilities Act of 1990.
While performing the responsibilities of the position, the employee is required to talk and hear. The employee is often required to sit and use their hands and fingers, to handle or feel. The employee is occasionally required to stand, walk, reach with arms and hands, climb or balance, and to stoop, kneel, crouch or crawl. Vision abilities required by this job include close vision.
This position is performed in a typical office environment. While performing the duties of this job, the employee is occasionally exposed to moving mechanical parts and vehicles. The noise level in the work environment is usually quiet to moderate.
Founded in 1950, Associated Builders and Contractors is a national construction industry trade association representing more than 21,000 members. Founded on the merit shop philosophy, ABC and its 68 chapters help members develop people, win work and deliver that work safely, ethically, profitably and for the betterment of the communities in which ABC and its members work. Visit us at abc.org.