Career Center

MetroWest Medical Center is the largest community health care system between Worcester and Boston. MetroWest Medical Center is committed to providing high quality, comprehensive care, at a location close to home. The 307-bed regional healthcare system includes Framingham Union Hospital, Leonard Morse Hospital in Natick, and the MetroWest Wellness Center. MetroWest Medical Center has been named to the 2019 America�s 100 Best Hospitals List by Healthgrades.

Summary
The Group Manager, Marketing will lead the marketing team. This position will lead the marketing team in the development and implementation of marketing strategies, plans and activities in support of service line growth initiatives for all hospitals within an assigned market. Reporting to the Group Chief Strategy Officer, the Group Marketing Director will directly manage the hospital marketers in the Group with a solid focus on service line prioritization and the implementation of data-driven healthcare marketing plans in support of service line growth. In most cases, this position will also have responsibility for day-to-day Marketing for a specific hospital in addition to strategic oversight for all hospitals in a market.

Responsibilities
Leads the development and execution of multi-channel marketing strategies and go-to-market plans that drive consumer and physician engagement, priority service line growth and patient retention.
Strengthens brands by utilizing customer segmentation and targeting capabilities to expand the business while building trust and loyalty within local communities.
Utilizes data, insights and best practices to create comprehensive marketing plans with clear objectives, audience identification through CRM, inclusion of paid and non-paid tactics, KPIs, short and long term reporting, ROI calculation and campaign optimization.
Leads and influences the application of both traditional and innovative digital technologies based on marketing automation, social media, website and mobile engagement for tangible patient acquisition, retention, and growth across multiple service lines.
Researches market trends, local competitor positioning and opportunities to help generate pipeline activity and support service line campaign goals.
Directly manages the day-to-day activities of the hospital marketing representatives within the Group.
Directs, supervises and approves the prioritization of hospital-specific service line marketing prioritization and activities in collaboration with the Group CSO and hospital leadership team.

Onboarding Process: Please be advised that candidates must successfully complete a background check and pre-employment health screening which includes a drug screen.

Education
Required: Bachelor's degree Marketing, Business or relevant major.
Preferred: Advanced degree in business or public sector equivalent, marketing/communications, or health related field.

Experience
Required: 7 years of demonstrated progressive experience and responsibility for marketing and communications, brand creation and management, and public relations experience with a strong understanding of the business needs and competitive challenges of the industry (relevant to health care industry preferred).

Physical Demands
Lift/position up to 20 lbs. Push/pull up to 50 lbs. of force.
Frequent sitting, standing, and walking.
Occasional reaching, stooping, and bending.
Manual dexterity, mobility, touch, auditory to perform all the related duties of the position.
25% travel.

Employment practices will not be influenced or affected by an applicant�s or employee�s race, color, religion, sex (including pregnancy), national origin, age, disability, genetic information, sexual orientation, gender identity or expression, veteran status or any other legally protected status. Tenet will make reasonable accommodations for qualified individuals with disabilities unless doing so would result in an undue hardship.