Align yourself with an organization that has a reputation for excellence! Ranked as No. 1 Workplace by Indeed.com, we also were awarded the Advisory Board Company’s Workplace of the Year. This recognizes hospitals and health systems nationwide that have outstanding levels of employee engagement. We offer an outstanding benefit package that includes paid time off, health care and a 403(B) along with competitive compensation. Join us! Discover why U.S. News & World Report has named us one of America’s Best Hospitals.
What will I be doing in this role?
As a member of the Service Line Marketing team, the Associate Director, Marketing is a key member of the team responsible for setting the overall marketing strategy for Cedars-Sinai. In this hybrid role, the AD, Marketing will be tasked with developing and executing marketing objectives, strategies, and tactics for assigned departments, institutes and/or established priority areas to drive growth for the organization. Collaborates cross-functionally with internal partners to enable consistent application of the Cedars-Sinai brand and ensures seamless utilization of clinical content across channels. Establishes metrics and goals/success criteria and milestones that align with organizational goals and measures the effectiveness of marketing plans.
Department-Specific Duties and Responsibilities include but are not limited to:
Develops a complex marketing strategy and manages the ongoing implementation of fact based, goal focused, measurable marketing programs which are consistent with Cedars-Sinai’s strategic vision to produce a return on investment (ROI) for designated service lines.
Collaborates with business unit executives, councils, and/or physicians and other identified departments to achieve marketing objectives. Provides strategic direction, leadership and motivation ensuring that all parties work together to achieve the bottom-line measured results.
Provides guidance for and/or resolves complex problems or conflicts.
Initiates and directs the annual marketing planning for designated service lines by reviewing demographic, socioeconomic, competitive, competitor position and other internal/external forces affecting continued business success.
Develops and manages complex short- and long-term marketing objectives to capitalize on identified opportunities.
In coordination with the Marketing and Communications Directors and VP, guides development and placement of internal communications, research, web content, collateral, advertising, PR, and call center initiatives related to designated service lines.
Ensures that marketing initiatives are tracked and measured in order to monitor their effectiveness. Reports outcomes to senior management.
Clinical service line marketing subject matter expert and resource for others.
Bachelor’s degree in Marketing, Communications, Business, or a related field is required.
Eight (8) years of progressive marketing experience at a large, complex hospital is required. Experience at an academic medical center is preferred.
Experience/Skills we are seeking:
Solid project management, analytic and organizational skills: able to coordinate multiple complex projects with varied scope and impact simultaneously
Demonstrated ability to create and use Excel spreadsheets for data tracking and analysis
Ability to identify problems and resourcefulness to resolve them independently using your own initiative
Ability to multi-task within short timelines, organize and prioritize work and complete assignments in a timely and accurate manner
Excellent verbal and written communication skills
Ability to interact effectively with staff members at all levels of the organization as well as with external partners
Must be highly organized, patient, persistent and require minimal supervision in executing assigned tasks
Since its beginning in 1902, Cedars-Sinai has evolved to meet the healthcare needs of one of the most diverse regions in the nation, continually setting new standards for quality and innovation in patient care, research, teaching and community service.
Today, Cedars-Sinai is widely known for its national leadership in transforming healthcare for the benefit of patients.
Cedars-Sinai is one of the largest nonprofit academic medical centers in the U.S., with 886 licensed beds, 2,100 physicians, 2,800 nurses and thousands of other healthcare professionals and staff. Clinical programs range from primary care for preventing, diagnosing and treating common conditions to specialized treatments for rare, complex and advanced illnesses. In addition, Cedars-Sinai serves the community through its Medical Network, which includes the highly rated Cedars-Sinai Medical Group and Cedars-Sinai Health Associates.
Cedars-Sinai receives consistent recognition for our excellence. Our awards include; being named one of America’s Best Hospitals by U.S. News & World Report, receiving the National Research Corporation’s Consumer Choice Award 19 years in a row for providing the highest-quality medi...cal care in Los Angeles, achieving the longest-running Magnet designation for nursing excellence in California, and being recognized as The Advisory Board Company’s 2017 Workplace of the Year, an award Cedars-Sinai has won three years in a row. This annual award recognizes hospitals and health systems nationwide that have outstanding levels of employee engagement.
Cedars-Sinai is a leader in the clinical care and research of heart disease, cancer and brain disorders, among other areas. Pioneering research achievements include using cardiac stem cells to repair damaged hearts, developing minimally invasive surgical techniques and discovering new types of drugs to target cancer more precisely.
Cedars-Sinai also impacts the future of healthcare through education programs that encompass everything from highly competitive medical residency and fellowship programs to a biomedical science and translational medicine PhD program, advanced training for nurses and educational opportunities for allied health professionals. Most notably, Cedars-Sinai demonstrates a longstanding commitment to strengthening the Los Angeles community through wide-ranging programs that improve the health of its most vulnerable residents.