Director, Engagement Marketing - University Communications and Marketing
Location: Medford, Massachusetts
Internal Number: 17406
The Office of University Communications and Marketing (UCM) has overall responsibility for marketing and brand management, media relations and content, producing various print and web publications and communications for the university. The office optimizes the coordination of strategies and programs for these areas. The Marketing and Branding group reports up to the VP of Communications and Marketing and produces a wide range of print and digital marketing – from event invitations to integrated marketing campaigns – across all schools and university-wide campaigns. The group comprises Marketing Strategy, Creative Services, and Digital Services and oversees the university’s marketing strategy, brand messaging, visual identity, and directs marketing and lead-generation campaigns to support awareness, enrollment, and fundraising efforts.
What You'll Do
The Director, Engagement Marketing partners with the Chief Marketing Officer on overall engagement strategies and campaigns. Manages a portfolio of school-based and/or university-wide business partners to help develop and deliver on marketing strategies that achieve fundraising and engagement goals for existing Tufts audiences, including alumni, donors, parents, students, faculty, and staff. Works closely with colleagues throughout UCM. Manages a team of five strategists, providing day-to-day support.
Builds and sustains partnerships with stakeholders across UCM and University Advancement to develop comprehensive marketing strategies and tactical plans that meet engagement and fundraising goals
Provides leadership and direction for staff, conducting performance reviews, providing opportunities for growth and development, and effectively managing and communicating about job performance and improvement
Remains current on trends in higher education, emerging technologies, best practices in communications and marketing, and the competitive landscape to maximize efficiencies and meet business goals
Partners with Content and Media Relations colleagues covering the same school-based portfolios to ensure goals, strategies, messaging and implementation are aligned across teams and that content produced by these teams can be repurposed appropriately for marketing outreach
What We're Looking For
B.A./B.S. in marketing, marketing communications, or related field
10+ years of experience in marketing communications, particularly in a non-profit/fundraising setting
Proven track record as a relationship builder and thought leader
Mastery of integrated marketing strategies and tactics across print, digital, and broadcast marketing and communication channels
5+ years of experience managing individuals and teams
Strong attention to detail
Experience managing and tracking budgets and KPIs
Confident and engaging presenter who is comfortable in front of senior stakeholders and school/university leadership
Master’s degree preferred
Higher education experience a plus
An employee in this position must complete all appropriate background checks at the time of hire, promotion, or transfer.
Tufts is a leader in American higher education, distinctive for its success as a moderately sized university that excels at research and providing students with a personal experience. Our unique combination of research and liberal arts attracts students, faculty and staff who thrive in our environment of curiosity, creativity and engagement.