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DIGITAL MARKETING MANAGER, MIT Open Learning (OL), to oversee the growth of MIT OL's audiences, driving the acquisitions strategy across three brand portfolios (MIT xPRO, MIT Bootcamps, and MITx MicroMasters), and managing a team of two. Responsibilities include overseeing the strategy of paid acquisition campaigns for different portfolios; managing paid campaign budgets across online advertising channels (Google, YouTube, Instagram, Facebook LinkedIn, etc.); using analytics-based insights to report on the ongoing performance of campaigns and course-correcting when needed; testing new channels and products to increase B2C sales; driving the adoption and implementation of improvements in ad tech and how OL's ad strategy integrates with its CRM; deriving insights from the performance of campaigns and developing ideas/tests to improve/optimize the acquisitions strategy; presenting and communicating on campaign performance; brainstorming ideas with the marketing team to make plans to scale up processes and systems across the three portfolios and find ways to reduce friction in the buying process; and staying up-to-date on the latest digital marketing trends and channels.
Job Requirements REQUIRED: B.S./B.A., ideally in marketing or related field; at least four years of work experience executing digital marketing campaigns in-house or at an agency; thorough understanding of digital marketing, inbound marketing, and marketing automation; experience managing digital campaigns for e-commerce and analyzing performance of campaigns across digital channels; and experience managing and synthesizing learnings from marketing data. PREFERRED: HubSpot experience; experience with B2C e-commerce acquisition strategies; experience with marketing CRM systems, e.g., Hubspot or Salesforce; Facebook advertising experience/certification; Google Adwords experience/certification; managerial experience; analytical and data-driven approach; and strong written and verbal communication skills. Job #21626-8
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