| Position Title: | Coordinator of Recruitment Marketing | |
| Location: | Big Rapids (Main Campus) | |
| Department: | 61100 - Admissions | |
| Advertised Salary: | Salary commensurate with education, experiences, and other requirements. Comprehensive benefit package (health care, vacation, etc.) | |
| FLSA: | Exempt | |
| Temporary/Continuing: | Continuing | |
| Part-Time/Full-Time: | Full-Time | |
| Union Group: | N/A | |
| Term of Position: | 12 Month | |
| At Will/Just Cause: | Just Cause | |
| Summary of Position: | Responsible for developing content and strategy used to drive communications for Enrollment Services. This position requires a unique mix of strategy and implementation to effectively communicate important admissions and financial aid relate information and processes to prospective students, admits, parents and continuing students. | |
| Position Type: | Staff | |
| Required Education: | Bachelor’s degree from an accredited college or university. | |
| Required Work Experience: | Work experience in an aspect of marketing, advertising and/or public relations. Ability to work with a diverse workforce and student population. | |
| Required Licenses and Certifications: | Valid Driver’s License. | |
| Physical Demands: | - Office Environment
- Bending
- Carrying
- Moving
- Reaching
- Sitting
- Twisting
- Driving
- Heights
- Lifting
- Pulling/Pushing
- Repetitive Movement
- Standing
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| Additional Education/Experiences to be Considered: | Demonstrated work experience in higher education or other personnel recruitment setting. Experience with Salesforce, Pardot and or Marketing Cloud. | |
| Essential Duties/Responsibilities: | 1. Develop and implement an integrated online marketing strategy, generating an engaging and responsive experience across channels, including email communications, website, networking platforms, mobile app, and social media.
2. Engage, listen, and respond to new students and families, ensuring a superior customer experience and efficient delivery of service.
3. Support implementation of SEO strategies.
4. Manage marketing and communications initiatives, ensuring unified messaging and branding aligned with university standards.
5. Draft email communication in collaboration with internal teams.
6. Audit existing pages and identifying ways to improve user experience and the student-customer journey.
7. Develop content, edit, and proofread external communications.
8. Demonstrates an understanding of diversity, equity, and inclusion, especially in working relationships with students, faculty, staff and community members.
9. Any other duties assigned within the position classification area. | |
| Marginal Duties/Responsibilities: | | |
| Skills and Abilities: | Develop and maintain a positive working relationship with a varied and diverse group of constituents.
Research, explore and recommend effective methods of recruitment practices.
Communicate successfully, both oral and written, to include public speaking.
Project a positive image and establish good rapport with the public.
Demonstrated commitment, experience and understanding for diversity, equity, and inclusion. | |
| Required Documents: | - Cover Letter
- Resume
- Unofficial Transcript
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| Optional Documents: | | |
| Special Instructions to Applicants: | Transcript 1 (REQUIRED): Applicants must attach a copy of unofficial transcript of Bachelor’s degree from an accredited college or university.
Transcript must include: Institution name, applicant name, date degree attained, degree awarded. Finalist will be required to submit an official transcript.
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Initial Application Review Date:
| August 12, 2022 | |
| Open Until Position is Filled?: | Yes | |
Posting Close Date:
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| EEO Statement: | Ferris State University, an Affirmative Action/Equal Opportunity employer, is committed to enhancing equity, inclusion, and diversity within its community. Ferris offers employment opportunities to qualified candidates seeking careers in a student-focused environment that values opportunity, collaboration, diversity and educational excellence. Learn more about the Ferris Mission and community at ferris.edu. The University actively seeks applications from women, minorities, individuals with disabilities, veterans, and other underrepresented groups. For more information on the University’s Policy on Non-Discrimination, visit: Ferris Non-Discrimination Statement. | |
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