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Details
Posted: 30-Jul-22
Location: Seattle, Washington
Type: Full Time
Salary: Open
Internal Number: 210128
UW faculty and staff also enjoy outstanding benefits, professional growth opportunities and unique resources in an environment noted for diversity, intellectual excitement, artistic pursuits and natural beauty.
UW Continuum College (UWC²) expands the reach of the University of Washington with programs like UW Professional & Continuing Education, International & English Language Programs, Summer Youth and the Osher Lifelong Learning Institute at the UW that meet the needs of various learners at all phases of their lives. We’re focused on removing obstacles to relevant educational opportunities by addressing geographic, financial, length of commitment and time constraints, increasing access to knowledge for more people. As a diverse community that values inclusivity and collaboration, we foster a respectful, supportive workplace where innovation comes to life. By looking ahead and experimenting with new approaches, we’re creating new educational opportunities to help people thrive in a world of change.
Diversity and respect for all, is a core value of UW Continuum College. We are committed to improving access to education, removing barriers to entry, and viewing our work through an equity lens. We believe our organization is better when diversity of thought, practice, and experiences are not only welcomed but celebrated. We are passionate about creating, and supporting an inclusive working and learning environment for all students, staff, and faculty.
UW Continuum College has an outstanding opportunity for a Marketing Manager to join their team<./b>
The Marketing Manager oversees marketing for a portfolio of special programs and fee-based degrees. The Marketing Manager is responsible for developing annual plans, securing approval from key stakeholders, and for performing a variety of research, communication, reporting, and other activities related to the execution of those plans. The ideal candidate will be capable of performing a wide range of marketing and account/client management activities and have a demonstrated ability to successfully manage multiple competing priorities.
DUTIES AND RESPONSIBILITIES
This position manages internal UW client relationships and identifies and recommends marketing approaches to increase program enrollment including tracking budget and evaluating the performance of various marketing initiatives. This role involves independent decision-making, deep understanding of the rapidly evolving digital marketing industry, and ongoing relationship management.
Relationship Management
Marketing Plan Strategy, Development, and Execution
Marketing Strategy and Thought Leadership
MINIMUM REQUIREMENTS
Bachelor's degree in communication, English, business, social sciences or a related field AND 4 years of work experience in marketing or marketing communications role or an equivalent combination of education and experience, to include:
Equivalent education/experience will substitute for all minimum qualifications except when there are legal requirements, such as a license/certification/registration.
DESIRED QUALIFICATIONS
Application Process: The application process for UW positions may include completion of a variety of online assessments to obtain additional information that will be used in the evaluation process. These assessments may include Work Authorization, Cover Letter and/or others. Any assessments that you need to complete will appear on your screen as soon as you select “Apply to this position”. Once you begin an assessment, it must be completed at that time; if you do not complete the assessment you will be prompted to do so the next time you access your “My Jobs” page. If you select to take it later, it will appear on your "My Jobs" page to take when you are ready. Please note that your application will not be reviewed, and you will not be considered for this position until all required assessments have been completed.
About University of Washington
Founded in 1861, the University of Washington is one of the oldest public institutions in the west coast and one of the preeminent research universities in the world. The University of Washington is a multi-campus university comprised of three different campuses: Seattle, Tacoma, and Bothell. The Seattle campus is made up of sixteen schools and colleges that serve students ranging from an undergraduate level to a doctoral level. The university is home to world-class libraries, arts, music, drama, and sports, as well as the highest quality medical care in Washington State and a world-class academic medical center. The teaching and research of the University’s many professional schools provide undergraduate and graduate students the education necessary toward achieving an excellence that will serve the state, the region, and the nation. As part of a large and diverse community, the University of Washington serves more students than any other institution in the Northwest.
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