Director of Marketing and Communications (College Advancement)
Location: Waterville, Maine
Type: Full Time
Colby College is seeking a strategic and innovative director of marketing and communications at an exciting and defining moment in the College’s history. This individual will be responsible for creating and implementing a comprehensive and integrated marketing and communications plan designed to increase engagement and philanthropy among Colby alumni, family, and friends.
A member of the Division of College Advancement communications and engagement leadership team, the director of marketing and communications oversees all digital, print, social, and multimedia communications related to the advancement operation. Responsible for supervising a team of staff members, the director will coordinate communications and outreach across a suite of publications and digital platforms, study and track digital analytics, and work closely with senior leadership, alumni volunteers, and colleagues within the division and across campus to improve engagement across primary audiences.
Reporting to the senior director of communications and engagement, the director collaborates with leadership and principal gifts teams, alumni and family programs, annual philanthropy, and donor relations to implement a comprehensive, strategic advancement communications program in support of Colby's engagement and philanthropic efforts. The successful candidate will also coordinate with a variety of internal and external stakeholders to plan, design, and execute multi-channel communications to deliver segmented, relevant, and timely content. We encourage inquiries from candidates who will contribute to the diversity of our College, including its cultural and ethnic diversity.
ESSENTIAL FUNCTIONS AND RESPONSIBILITIES:
Develop and lead the execution of a multi-channel, comprehensive marketing and communications strategy that communicates Colby’s key messages to alumni, families, and donors; inspires engagement; and motivates philanthropy
Build knowledge and support of the Dare Northward campaign by showcasing and connecting the impact of the College's initiatives through the Division of College Advancement’s communications channels, including the website, social media presence, and emails
Supervise all staff on the advancement marketing and communications team
Manage advancement communications and marketing efforts for individual projects from strategic planning through execution and distribution, including print publications, web, email, social media, and multimedia
Develop content for a full range of advancement communication materials, including print, web, social, and email solicitations, gift proposals, case statements, newsletters, and talking points
Implement a CRM strategy to ensure the delivery of timely and relevant content, automated responses, and strategic drip marketing campaigns
Develop systems to ensure consistency, clarity, and high quality communications
Lead production timelines and creative development with internal and external content generators and freelance designers to meet deadlines while ensuring quality and impact
Utilize analytics to inform communications strategy and to make data-driven decisions around segmentation, content strategy, and channel mix
Keep informed of developments in the fields of marketing and communications to ensure that Colby’s strategy and approach remain leading-edge
Perform additional duties as assigned; duties, responsibilities, and activities may change at any time with or without notice
Bachelor’s degree or the equivalent in education and experience
At least 5 years of relevant experience in creating and managing digital marketing and communications
Experience using Slate or another robust CRM tool preferred
Ability to use analytics to inform decisions; strong research and electronic communications skills, including interpretation of data and trends
Creative and strategic thought process with the drive to work independently as well as a track record of collaboration and innovation
Superb written and oral communication skills, including editing and presentation skills
Excellent organizational, project management, and interpersonal skills
Demonstrated attention to detail and talent to handle multiple and varied tasks independently, while also working collaboratively
Proven capability to handle multiple competing priorities and consistently meet deadlines in a timely manner
Willingness and ability to work outside normal working hours (i.e. nights and weekends)
Must be willing to travel; valid driver’s license required and must meet the College’s Fleet Safety Policy requirements
The ability to make an impact as a member of a team and diverse community and in a complex, fast-paced and team-oriented environment
Appreciation of Colby’s mission and the ability to effectively communicate it
Reporting to the senior director of communications and engagement, this position will work closely with colleagues across the Division of College Advancement and campus, including the Office of the President. This position will liaise and partner with Colby’s Office of Communications in assisting with coordination of communication strategies, messages, and content across multiple platforms.
WORKING CONDITIONS/PHYSICAL REQUIREMENTS:
General open office and campus environment. Position involves sitting, although frequent movement is necessary. Computer usage involving repetitive hand/wrist motion is also necessary. Ability to move around campus and interact with faculty, staff, students, alumni, and external constituencies regularly is crucial. Occasional travel is required as needed.
Interested candidates should apply electronically by clicking the "Apply" button on the Colby Careers website. Please submit a letter of interest including salary requirements, resume, and the contact information of three professional references. Materials should be addressed to:
Director of Marketing and Communications (College Advancement)- Search Committee Office of Human Resources Colby College 5500 Mayflower Hill Waterville, ME 04901-8855
Founded in 1813, Colby is one of America’s most selective colleges. Serving only undergraduates, Colby’s rigorous academic program is rooted in deep exploration of ideas and close interaction with world-class faculty scholars. Students pursue intellectual passions, choosing among 55 majors or developing their own. Independent and collaborative research, study abroad, and internships offer robust opportunities to prepare students for postgraduate success. Colby is home to a community of 2,000 dedicated and diverse students from around the globe. Its Maine location provides easy access to world-class research institutions and civic engagement experiences.In a period of fast-paced progress, Colby is building on its strong foundation while remaining committed to excellence, to supporting students and faculty at the highest levels, and to the College’s deep liberal arts traditions. This new chapter includes the creation of innovative academic initiatives and partnerships, strengthening the connections between the liberal arts and the professional world, revitalizing downtown Waterville, and pursuing significant capital projects for performing arts and athletics.Equal Opportunity/Affirma...tive Action Employer:Colby is a private, coeducational liberal arts college that admits students and makes employment decisions on the basis of the individual's qualifications to contribute to Colby's educational objectives and institutional needs. Colby College does not discriminate in its educational programs or employment on the basis of race, color, gender, sexual orientation, gender identity, disability, religion, national origin, age, marital status, genetic information, or military or veteran’s status. Colby is an equal opportunity employer and operates in accordance with federal and state laws regarding non-discrimination. Colby complies with Title IX, which prohibits discrimination on the basis of sex in an institution’s education programs and activities. Questions regarding Title IX may be referred to Colby’s Title IX coordinator or to the federal Office of Civil Rights. We encourage inquiries from candidates who will contribute to the cultural and ethnic diversity of our college.For more information about the College, please visit our web site: www.colby.edu.