Tennessee RiverLine Communications and Marketing Director
The University of Tennessee, Knoxville, and the UT School of Landscape Architecture, seek a motivated and dynamic individual to join its growing Tennessee RiverLine team as Communications and Marketing Director. Candidates are expected to possess the experience, knowledge and skills necessary to strategically direct public relations, destination marketing and brand identity initiatives that are aligned with the Tennessee RiverLine
mission, guiding principles and strategic plan. The successful candidate will hold a full-time staff position in the UT School of Landscape Architecture with a 100% appointment to the Tennessee RiverLine. This individual will work with and report to UT professor and Tennessee RiverLine director Brad Collett.
About the Tennessee RiverLine
The Tennessee RiverLine originated in 2016 in the School of Landscape Architecture at the University of Tennessee, Knoxville, College of Architecture and Design and UT Herbert College of Agriculture and through the Governor's Chair for Energy + Urbanism. Today, it is led by UT Knoxville and the Tennessee Valley Authority with critical support from the Tennessee RiverLine Partnership.
The Tennessee RiverLine is North America's next great regional trail system, a continuous system of Tennessee River experiences - including paddling, hiking and biking - along the river's 652-mile reach from Knoxville, TN, to Paducah, KY. The Tennessee RiverLine reframes the Tennessee River, adjacent public lands and Tennessee River communities as a 1.2 million acre "River Park" that functions locally and regionally, thereby positioning the Tennessee River as an accessible quality of life amenity for Valley residents and an international destination for long distance flatwater paddling. By providing a collaborative framework for the region, communities and individuals to transform their relationship with the Tennessee River, the Tennessee RiverLine is equally an innovative strategy to catalyze economic development and entrepreneurship; promote public health and active lifestyles; ensure equitable access to river spaces and experiences; and inspire a culture of resource stewardship among generations of diverse valley residents, ecotourists and visiting adventure enthusiasts.
To learn more about the Tennessee RiverLine visit tnriverline.org.
Commitment to Diversity, Equity and Inclusion
To achieve our vision, the Tennessee RiverLine aspires to reflect the diversity of experiences, ability levels and backgrounds that defines this region through our staff. We achieve this by exercising equitable and inclusive hiring practices as well as facilitating professional development opportunities that enable our team to support our community partners in realizing their own unique, local vision for the Tennessee RiverLine and engaging diverse communities with empathy and authenticity.
The Communications and Marketing Director is the principal curator of the Tennessee RiverLine's story, voice and brand identity to diverse internal and external audiences. Their primary responsibilities include the development, implementation, assessment and continuous improvement of the Tennessee RiverLine's comprehensive communications, marketing and branding plans and their component initiatives, campaigns, guides and contemporary tools. The director will build and lead a team of professionals, interns, students and collaborative partners internal and external to the University who are responsible for the execution of these plans and manage a budget of related expenses and revenues. The Communications and Marketing Director will be expected to prioritize and perform elements of these plans in collaboration with existing staff members, interns, students and consultants while the communications and marketing team is under development.
Initiatives under their direction include but may not be limited to:
public and partner relations, including development and maintenance of media contacts
oversight of website, mobile application and experience guide design and management with external vendors when determined appropriate
content development for the Tennessee RiverLine's website, mobile application, social media, e-marketing platforms and printed materials
oversight of the Tennessee RiverLine brand vision, ensuring excellence and consistency throughout brand ecosystem
destination marketing to local, national and international audiences
collaboration with and support for communications and marketing partners across the region and beyond
event planning and facilitation
strategic partnership development, including with academic units at UT and regional colleges/universities
professional development and mentorship of team members
All responsibilities will be conducted in a manner aligned with the Tennessee RiverLine's guiding principles, as well as its established commitment to innovation, exceptional service, continuous improvement and an inclusive and collegial workplace.
This position is currently grant-funded and as a result listed as a Limited Duration Appointment (LDA). If ongoing sustained funding discussions with our principal partners are successful, and if there is mutual agreement on terms of continued employment, the successful applicant will continue as a member of the Tennessee RiverLine's leadership team beyond the scope of existing funding agreements
Our primary mission is to move forward the frontiers of human knowledge and enrich and elevate the citizens of the state of Tennessee, the nation, and the world. As the preeminent research-based, land-grant university in the state, UT embodies the spirit of excellence in teaching, research, scholarship, creative activity, outreach, and engagement attained by the nation’s finest public research institutions.