Assistant Athletic Director for Marketing & Fan Experience
Cal Poly Athletic Department
Location: San Luis Obispo, California
Required Education: 4 Year Degree
4 Year Degree
Internal Number: 518383
Under the general direction of the Associate AD, External Relations, this position is responsible for the marketing, promotions and fan experience for all sports; contributes to the development and implementation of marketing, game operations and promotional plans to enhance the brand and revenue of Cal Poly Athletics; coordinates fulfillment of business sponsorships with Mustangs Sports Properties; provides oversight of the Mustang Kids Club and community outreach programs; coordinates the marketing and promotion for the Stampede Club; advises and coordinates the spirit group ] and cheerleaders; and coordinates with the Cal Poly Band for performances at Athletics events. The position works closely with campus groups to enhance student participation in sporting events, and manages the internship program.
(HR Working Title, Marketing and Fan Experience Specialist)
1. Working knowledge of and ability to apply standard theories, practices, principles and techniques related to communications in the public affairs, media, marketing, and sports information areas. 2. Knowledge of sales and marketing strategies typically used within intercollegiate athletics. 3. Ability to coordinate media activities in conjunction with athletic events. 4. Working knowledge of copyright and other applicable laws pertaining to publications and the media. 5. Working knowledge of marketing and research techniques and methods. Ability to apply market research to identify communication needs and target audiences. 6. Thorough knowledge of and ability to use effectively media outlets including planning media coverage and media publicity campaigns for the university and events. 7. Demonstrated ability to keep abreast of campus events and subject matter expertise in relation to current events to identify and capitalize on media opportunities that will promote the university and increase positive media coverage. 8. Thorough knowledge of web communication techniques, vehicles and formats. Ability to effectively use web technology to achieve communication goals. Ability to appropriately handle sensitive and confidential information. 9. Ability to analyze and select pertinent facts and integrate them into communication vehicles. 10. Working knowledge of marketing and research techniques and methods. Ability to apply market research to identify communication needs and target audiences. 11. Ability to apply appropriate statistical techniques and methods to research or sports information. 12. Strong story development and journalistic writing skills, as well as advanced editorial skills. Knowledge of interview techniques and the ability to define and deliver media messages.
Cal Poly is a state university with over 18,000 students. The University has a distinctive mission and is best known for its polytechnic programs. It also offers comprehensive curricula in the arts and sciences. One of the 23 campuses of The California State University, Cal Poly has built a solid reputation on its learn-by-doing approach to the preparation of undergraduate and graduate students for careers in applied technical and professional fields. The University is organized into six colleges: Agriculture, Food & Environmental Sciences; Architecture and Environmental Design; Business; Engineering; Liberal Arts; and Science and Mathematics. Nearly two-thirds of the University's students major in agriculture, architecture and environmental design, business, or engineering. Student quality is high, with applications significantly exceeding admissions. Cal Poly is located in San Luis Obispo, a city of 42,000 located twelve miles from the Pacific Ocean and midway between San Francisco and Los Angeles on California's scenic central coast. University families live in San Luis Obispo and nearby communities both on the coast and inland. Excellent recreational facilities are available, a...nd the area has an outstanding climate, with an average daily maximum temperature of 62.2 in January, 77.0 in August, and an annual average of 70.2.
CAL POLY ATHLETICS
Cal Poly operates its athletic program with integrity and in full compliance with institutional, conference and NCAA guidelines. Cal Poly sponsors 21 sports at the NCAA Division I level. All sports compete in the Big West Conference except Football (Big Sky Conference) Wrestling(Pac-12), and Men's and Women's Swimming (Mountain Pacific Sports Federation).
Men's NCAA Division I sports programs include: football, basketball, baseball, cross country, golf, swimming and diving, tennis, outdoor track and field, soccer, and wrestling.
Women's NCAA Division I sports programs include: basketball, volleyball, soccer, softball, cross country, indoor track and field, outdoor track and field, swimming and diving, tennis, golf and beach volleyball.