Assistant Athletics Director- Strategic Communications and Marketing
Cal State University San Bernardino
Location: San Bernardino, California
Required Education: 4 Year Degree
Salary: $4,104 - $7,425 per month
4 Year Degree
Internal Number: 518106
The Athletics Communications & Strategic Marketing Specialist is responsible for overseeing digital and creative content, communications, brand management, and ensuring integration with marketing and game-day operations staff. Utilizes knowledge and skills to increase recruitment efforts, fan engagement, and revenue generation through creating video and graphic content, compelling stories, and marketing and promotional strategies while adhering to the CSUSB athletics brand.
Responsibilities include but are not limited to:
Establish and maintain positive and professional relationships, as well as serve as the department’s public information and communications contact with local, regional, and national media outlets.
Oversight of CSUSB Athletics Website including the creation of season previews, game recaps, storytelling, and human-interest stories.
Serve as the archivist for statistical and historical records.
Provide lead work direction of student paraprofessionals- statistics, video production, digital media, content creation, and broadcast.
Develop, recommend, and implement strategic and long-term communications policies and procedures.
Oversight of department audio and video production.
Position will provide staff with vision for content creation, production, and execution of communications and marketing strategies for all sports programs.
Coordinate student-athlete nominations for university, CCAA conference, NCAA, and national awards and honors.
Branding and licensing for the department.
Assist with execution of ticket sales and strategies.
Recruitment and lead for sport specific game day media operations for all home intercollegiate athletics and championship events.
Primary contact for all departmental communication including conference and national office athletics communications.
Determines appropriate budget expenditures relative to the implementation of marketing/promotion and communication plans.
Authorizes dissemination of all internal and external marketing and promotional materials.
Lead the creation and implementation of marketing strategies to increase attendance, revenue, and support for athletic programs.
Other duties as assigned by Manager.
Demonstrated excellent oral and written communication skills and strong interpersonal skills.
Must be able to work with considerable independence and significant creativity and initiative.
Ability to work with students, coaches, and administrators in a wide variety of situations, in a fast-paced environment.
Strong organizational skills with the ability to handle multiple tasks and priorities.
Team-oriented individual with a willingness to take initiative and a desire to work in collegiate athletics.
California State University, San Bernardino is a preeminent center of intellectual and cultural activity in Inland Southern California. Opened in 1965 and set at the foothills of the beautiful San Bernardino Mountains, the university serves more than 20,000 students each year and graduates about 4,000 students annually. CSUSB reflects the dynamic diversity of the region and has the most diverse student population of any university in the Inland Empire. Seventy percent of those who graduate are the first in their families to do so.
The Department of Athletics
California State University, San Bernardino (CSUSB) is a highly successful member of NCAA Division II, competing in the California Collegiate Athletic Association (CCAA). CSUSB has 210 student-athletes competing in 10 sports. CSUSB Athletics teams compete for national honors in competition and the classroom, boasting the reigning national champion in women's volleyball along with multiple teams ranked nationally. Importantly, CSUSB has had at least one Academic All-American for the past 5 years and boasts a department-wide 3.35 GPA. The CCAA has been one of the nation's most successful intercollegiate athletic conferences... since its establishment in 1938. CCAA members have won 154 NCAA Championships (102 men, 52 women) which is far and away the most of any Division II conference.
To find out more about the Department of Athletics California State University of San Bernardino Athletics - Official Athletics Website