Major Duties: General summary:- Develops and implements marketing, promotion, and communication strategies for a moderately large or complex department, college or division under general supervision.Major duties:-Maintains and produces content for all college level web pages through the WMU web content management system.- Coordinates production of publications or promotional material including engagement and oversight of designers, writers, and photographers.- Develops and maintains marketing communication plans and calendars.- Explores concepts and ideas for promotional materials and designs marketing projects utilizing a variety of tools.- Writes and proofs copy to include promotional material, press releases, Web and social media content.- Ensures compliance with institutional communication, branding/identity, and marketing standards. Maintains integrity of overall University brand and/or unit brand.- Translates message points into clear communication and meets well-defined communication objectives.- Develops plans and oversees execution of small to medium size events of moderate complexity.- May be responsible for department or college-specific marketing or communication-related initiatives or programs.- May approve advertising within budget parameters.- May respond to inquiries from or supervise staff and student employees.- May be responsible for marketing budget for area of responsibility; may be responsible for other related budgets.
Minimum Qualifications: - Bachelor's degree in related field from an accredited institution.- Three years' relevant experience.
One of the top-100 public universities in the United States, Western Michigan University is committed to being learner centered, discovery driven and globally engaged. Founded in 1903, what was once Western Michigan College became Michigan's fourth public university in 1957. Since then, WMU has undergone dramatic growth in size and stature. Today, the University offers more than 240 academic programs to students pursuing degrees through the doctoral level. More than 20 percent of its 25,000 students are enrolled in graduate course work, studying in disciplines ranging from atomic physics and graph theory to medieval literature and blind rehabilitation. Of 101 graduate offerings available, 30 lead to a doctoral degree.