Associate Director of Social Media and Digital Marketing
Location: Poughkeepsie, New York
Internal Number: 493274
Associate Director of Social Media and Digital Marketing
College Marketing & Communications
Marist is seeking an innovative and strategic Associate Director of Social Media and Digital Marketing who is responsible for leading the planning, development and implementation of the College's social media strategy while also helping drive other digital assets, including web site content and email campaigns. This role is a key position that helps advance the college’s reputation and brand awareness among all core audiences. We are looking for an individual who brings creativity and excellent communication skills to the team to produce compelling and interesting content for our digital platforms, and also has an analytical, data-driven mindset to strategically assess social media engagement and performance to make continual enhancements and explore new platforms. The ideal candidate will be a connector and relationship builder, a passionate storyteller and have experience with digital media and content creation across multiple platforms.
Minimum of 5 years of related work experience in social media, content development and lead generation marketing
Excellent written and oral communications skills; flawless editing to support clear ideas
Bachelor’s degree in marketing, communications, English, business or a related field
Proven ability to thrive in a fast-paced, results-oriented, collaborative environment
Self-starter who thrives in matrixed environments and adapts easily to change
Able to work under pressure quickly, effectively and efficiently with tight deadlines
Utilize digital channels to execute social and digital marketing campaigns and lead the college-wide social media strategy
Be an expert in the social media space, monitoring for conversations, activities, and trends that may serve as opportunities to join or lead the conversation
Manage day-to-day scheduling and posting on Facebook, Twitter, LinkedIn, TikTok, and Instagram
Strategize and implement social programs to increase brand awareness and engagement
Prioritize collaboration with campus partners to build a network of content creators, and build consensus and strategy on the digital storytelling of premier institutional events
Write engaging and informational copy for social media posts
Understand how to analyze data, google analytics, build reports and create recommendations based on data. Know how to evaluate past performance and how to present new ideas and merchandise.
Bring a positive and can-do approach to creating rich content to be used across all marketing channels including but not limited to email, social, display, website and print
Have a passion for innovation and a desire to try new platforms and approaches that will distinguish Marist’s storytelling from other institutions
Assist the Director of Marketing in planning and implementing strategies for lead generation
Work with an agency to execute paid social media and digital programmatic campaigns including the creation of content, placement of pixels on our website, and working with the creative team to develop ads
Manage interns to assist with the execution of organic social media
Update websites and creates new web pages and campaign landing pages
Works closely with IT on developing new website functionality
The Office of College Marketing and Communication has a primary focus to build national awareness of Marist and contribute to the growth of new student enrollment. The office achieves this by supporting and strengthening the Marist brand through thoughtful storytelling, editorials, videos, photography and creative visuals, and by collaborating with partners and our College community.
About Marist College:
Located on the banks of the historic Hudson River and at its Florence, Italy campus, Marist College is a comprehensive, independent institution grounded in the liberal arts. Its mission is to “help students develop the intellect, character, and skills required for enlightened, ethical, and productive lives in the global community of the 21st century.” Marist educates approximately 5,000 traditional-age undergraduate students and 1,200 adult and graduate students in 53 undergraduate majors and numerous graduate programs, including fully online MBA, MPA, MS, and MA degrees, and also Doctor of Physical Therapy and Physician Assistant programs. Marist is consistently ranked among the best colleges and universities in America by The Princeton Review (Colleges That Create Futures and The Best 386 Colleges), U.S. News & World Report (3rd Most Innovative School/North), Kiplinger’s Personal Finance (“Best College Values”), and others. Marist’s study abroad program is ranked #2 in the nation by the U.S. State Department’s “Open Doors Report” and has also received the Senator Paul Simon Award for First Year Abroad programs in Italy and Ireland. Marist’s Joint Study partnership with IBM, which began in 1988, has brought the College the kind of world-class technology platform typically found at leading research institutions. To learn more, please visit https://www.marist.edu/about
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Marist College Main Campus
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Equal Employment Statement:
Marist College is committed to creating a diverse workforce on our campus by ensuring that barriers to equal employment opportunity and upward mobility do not exist here. To this end, the College will strive to achieve the full and fair participation of minorities, women, people with disabilities, and any other protected groups found to be under represented.
Equal opportunity means employment, development, and promotion of individuals without consideration of race, color, disability, religion, age, sex, marital status, national origin, sexual orientation, or veteran status unless there is a bona fide occupational requirement which excludes persons in one of these protected groups. The College will review its employment policies and procedures to ensure that barriers which may unnecessarily exclude protected groups are identified and eliminated. The College will also explore alternative approaches if any policy or practice is found to have a negative impact on protected groups.
Marist's policy of non-discrimination includes not only employment practices but also extends to all services and programs provided by the College. It shall be considered a violation of College policy for any member of the community to discriminate against any individual or group with respect to employment or attendance at Marist College on the basis of race, color, disability, religion, age, sex, marital status, national origin, sexual orientation, veteran status, or any other condition established by law.
Marist is dedicated to helping students develop the intellect, character, and skills required for enlightened, ethical, and productive lives in the global community of the 21st century. The College fulfills its mission by pursuing three ideals: excellence in education, a sense of community, and a commitment to service. These ideals were handed down to us by the Marist Brothers who founded the College. Now an independent institution governed by a lay board of trustees, Marist continues to embrace the three ideals as an integral part of the College mission.