The Assistant Vice President, Integrated Marketing leads the development of the universityâs strategic marketing and communication plans and oversees the execution of the strategies in support of the universityâs mission to support student success, research, fundraising, and regional stewardship. This position leads a robust team of direct and indirect reports and oversees all integrated marketing plans with the overarching goal of driving revenue, engagement, and reputation. This role is charged with supporting the overarching university and marketing strategy via consistent brand experiences for broad audiences, including prospective students, parents, alumni, donors, faculty, staff, and state officials. They will serve as a senior leader, strategist, and partners ensuring integration and alignment among university marketing and key units: enrollment, university research, alumni and advancement, student affairs, and public affairs (i.e. Embrace NH).This individual is a proven expert in all things related to brand strategy, marketing planning, and providing executive leadership across owned, earned, and paid channels. They collaborate with a broad cross-functional group, as well as agency partners to help develop and execute a marketing plan that includes campaign development, creative development, media placement, and analytics.This position reports to the Chief Marketing Officer.
A Master’s degree is strongly preferred, ideally an MBA with a focus in marketing.10+ years leading marketing and /or branding teams in a complex, dynamic organization.Mastery of integrated marketing strategies and tactics across all channels.Exceptional conceptual ability, with the leadership and interpersonal skills needed to operationalize.Significant entrepreneurial orientation is demonstrated through innovativeness, proactiveness, measured risk-taking, and results in orientation.Ability to work with multiple internal and agency partners effectively.Proven leadership / supervisory experience, particularly within a nested hierarchy. Demonstrated ability to grow talent, leveraging the unique skills and experiences of the team.Demonstrated experience developing, socializing, and executing a marketing strategy.The successful candidate will be a visionary strategic marketer and a skilled and experienced persuasive communicator who is able to translate complex information for UNH constituent audiences into actionable outcomes. This individual should be a responsive, positive, and amiable collaborator, who is capable of working across a complex, matrixed organization and with varying levels of the hierarchy. Applicants should be experienced in creating thorough marketing plans for broad target audiences and familiar with brand/identity development, integrated MarCom programs, digital communications, and effective design.
The University of New Hampshire is an R1 Carnegie classification research institution providing comprehensive, high-quality undergraduate and graduate programs of distinction. UNH is located in Durham on a 188-acre campus, 60 miles north of Boston and 8 miles from the Atlantic coast, and is convenient to New Hampshire's lakes and mountains. There is a student enrollment of 13,000 students, with a full-time faculty of over 600, offering 90 undergraduate and more than 70 graduate programs. The University actively promotes a dynamic learning environment in which qualified individuals of differing perspectives, life experiences, and cultural backgrounds pursue academic goals with mutual respect and shared inquiry.
