Founded in 1863, Boston College is a Jesuit, Catholic university located six miles from downtown Boston with an enrollment of 9,445 full-time undergraduates and 5,125 graduate and professional students. Ranked 35 among national universities, Boston College has 878 full-time and 1,201 FTE faculty, 2,750 non-faculty employees, an operating budget of $1.2 billion, and an endowment in excess of $2.8 billion.
The Director of Annual Giving Direct Marketing reports to the Associate Vice President of Annual and Leadership Giving and is responsible for the operation, execution, and analysis of all annual giving direct-response initiatives. They are charged with setting and meeting the annual goal for alumni participation. This includes retaining and acquiring annual donors to the university. The Director is also responsible for the strategy to increase opportunities for current-use fundraising initiatives. They will develop mass-marketed stewardship programs to establish and strengthen consistent annual giving patterns. The Director is expected to meet annual goals through an integrated direct marketing plan of solicitations, stewardship, alumni and student volunteer engagement, and fundraising. Goals will be achieved in collaboration with members of the Annual Giving Programs team and the Alumni Communications & Marketing (AC&M) team.
The Director will develop and implement direct-response marketing including direct mail, email, in-house phonathon program, and comprehensive annual campaigns such as Giving Day. The director will work with AC&M to develop the strategy, including content and design of all marketing needs for meeting annual goals. This includes determining segmentation strategies and targeted messaging for various constituencies.
In partnership with the leaders from annual and leadership giving and AC&M, the director will establish and maintain the direct marketing calendar. The director will consult with the annual giving programs team on annual fundraising campaign strategies for the senior legacy campaign, GOLD (graduates of the last decade), reunions, and law. Additionally, the director will partner with University Advancement colleagues for other constituency groups such as parents and athletics supporters.
The director is responsible for managing ongoing operational aspects including pledge fulfillment, matching gifts, online giving pages, direct marketing tracking and results reporting. The director will serve as the team liaison for all annual and leadership giving technology. They will monitor results of campaigns through data analysis and benchmarking, and will identify opportunities and solutions for improvement.
Full Time Equivalent Hiring Range: : $97,550-$121,950
This position requires aminimum of six years of direct-response fundraising experience. Considerationwill be given to candidates with experience with print production, dataanalysis, and cost analysis with strong communications, organization,analytical, and problem-solving skills. A strong candidate will also haveexperience with automated phonathon operations and a familiarity with the currenttrends in Web and email-based fundraising. Must have proven experience managing staff and student workers. Thecandidate must be an excellent manager of time, projects, and people, beself-motivated and able to work well both independently and cooperatively withproven success working as a member of a team while exhibiting a high degree ofprofessionalism, tact and diplomacy. Strong computer skills, budget management, and familiarity with a CRMdatabase are required. Demonstratedability to speak and write persuasively about higher education and the Jesuittradition is highly desirable. Must be available for occasional evening andweekend work to meet job responsibilities.
Must be a team player who is highly motivated and dedicated to thegoals of advancing higher education and have an appreciation for JesuitCatholic education and the goals and values of Boston College.
The office of University Advancement supports the mission ofBoston College by promoting a culture of inclusion that values each individual.Our recruiting practices support that commitment to build diverse teamsreflecting our community; students, alumni, parents and friends of BostonCollege.
Boston College offers a broad and competitive range of benefits depending on your job classification eligibility:
Tuition remission for Employees
Tuition remission for Spouses and Children who meet eligibility requirements
Generous Medical, Dental, and Vision Insurance
Low-Cost Life Insurance
Eligibility for both University-Funded 401k and Employer-Sponsored 403b Retirement Plans
Boston College conducts pre-employment background checks as part of the hiring process and requires all employees to be fully vaccinated for COVID-19. Boston College is an affirmative action, equal opportunity employer. In concert with our Jesuit, Catholic mission, Boston College is dedicated to the goal of building a culturally diverse and pluralistic faculty and staff committed to teaching and working in a multicultural environment and strongly encourages applications for women, minorities, individuals with disabilities, and covered veterans. To learn more about how BC supports diversity and inclusion throughout the university please visit the Office for Institutional Diversity at https://www.bc.edu/offices/diversity.
Boston College is one of the nation's best and most selective universities, with U.S. News & World Report ranking Boston College 31st among national universities, and Forbes ranking it 26th in its 2012 America's Best Colleges listing. Boston College confers more than 4,000 degrees annually in more than 50 fields of study through eight schools and colleges. Faculty members are committed to both teaching and research having earned nearly $60 million in research grants in the last year alone. The University has made a major commitment to academic excellence. As part of its Strategic Plan, Boston College is in the process of adding 100 new faculty positions, expanding faculty and graduate research, increasing student financial aid to more than $128 million annually, and widening opportunities in key undergraduate programs, such as international study, internships and student formation.