Develops and directs the Graham Schoolâ™s overall strategy for marketing, student recruitment, enrollment, and engagement with new and existing audiences.
Maintains strong internal and external relationships with relevant partners, including the Graham leadership team, marketing vendors, and relevant University partners.
Manages and builds the marketing, recruitment, and enrollment team.
Oversees all Graham marketing strategies from development through completion, engaging and leading others to achieve growth in student enrollments.
Supervises development of website and ad material, enrollment campaigns, and recruitment events management.
Provides expertise to marketing communications, advertising, or publicity strategy. Plans and coordinates the development and production of marketing campaigns, ensuring deadlines and budgets are met. Designs, writes, and edits high profile or high visibility marketing materials, which may include press releases, book jacket copy, blogs, or other Web material.
Participate in developing new products and services, and determining new markets. Acts as a resource for and trains lower level marketing staff. Attends trade shows as needed.
Performs other related work as needed.
Advanced degree in relevant field.
People leadership and strategy development experience.
Relevant marketing and recruitment experience.
Technical Skills or Knowledge:
Experience with lead generation in a higher education, business development, or other context.
Strategic understanding of the recruitment and enrollment cycle and how to move candidates from interest to enrollment.
Strong ability to build and maintain relationships with internal and external stakeholders.
Passion for the Liberal Arts and the overall Graham School mission.
Ability to lead a team.
Capacity to project manage and prioritize among competing priorities.
Strong commitment to diversity, equity, and inclusion.
Cover Letter (preferred)
Professional References Contact Information (3)(required)
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