Under the guidance and direction of the Senior Director of Marketing and Communications, the Marketing and Communications Associate assists with external and internal marketing and communications in key functional areas including but not limited to press releases; membership communications; sponsor/partner communications; championship marketing; social media; website content management; media inquiries; publications; communications strategic planning; and press conferences or event communications.
Duties and Responsibilities
The following duties are normal for this position. These are not to be construed as exclusive or all inclusive. Other duties may be required and assigned.
Assist with all aspects of press releases and external communications pertaining to association announcements, sponsor/partner announcements, national championships, newsletters, NJCAA Foundation, association events, and human-interest story press releases.
Serve as primary communications contact at the NJCAA National Office for national partners and sponsors.
Coordinate with all national partners and sponsors for communication to membership and marketing deliverables.
Support the marketing and communications team in the following key areas: membership communications, championship marketing/communications, website content management and social media.
Assist with developing and managing national championship marketing and communications.
Monitor the NJCAA Meltwater platform and Google Analytics account for needed releases, social media review and media analytics.
Coordinate with media and handle requests for interviews, statements etc.
Collaborate with other departments to produce copy for collateral and publications, in addition to supporting the strategy and brand initiatives of senior leadership.
Assist in communication of strategies or messages from senior leadership.
Maintain the communication calendar for the National Office which includes all internal and external communications.
Coordinate communications to NJCAA membership including but not limited to athletic directors, coaches, and region leadership.
Support and evaluate results of communication campaigns with Senior Director of Marketing and Communications and Senior Vice President for External Affairs and Development Officer.
Qualifications – Education, Experience, and Skills
Bachelor’s degree required, a focus on communications, marketing, journalism or marketing preferred.
Previous professional experience in the communications field with responsibility for a combination of duties involving press releases, newsletters, publications, copy editing, email communications and website management preferred.
Demonstrated customer service, organization, leadership, planning, and conflict management.
A good command of Microsoft Office, Adobe Suite application software, current social media platforms and media monitoring platforms preferred.
The ability to communicate effectively, both verbally and in writing, to establish positive public relations and to interact effectively with staff, member colleges, athletic directors, student-athletes, fans and the public.
The ability to establish and maintain collaborative, effective working relationships with team members, member colleges, athletic directors, student-athletes and the public.
Problem solving skills, judgment, decisiveness, and creativity in evaluating information.
The ability to write effectively and efficiently.
The ability to work as an individual and as part of a team.
Must be efficient and organized with a high level of attention to detail.
Physical Requirements – See Attached Physical Requirements Checklist.
NJCAA Expectations of the Employee
To ensure an orderly environment and provide the best possible work environment, the NJCAA expects employees to conduct themselves in an appropriate manner during work hours and at any function at which the person represents the NJCAA. The NJCAA’s reputation is one of its most valuable assets. In addition, the employee is expected to follow the Employee Rules of Conduct that will protect the interests and safety of all employees as well as the NJCAA; to conduct themselves in an honest, honorable, courteous and appropriate manner at all times; to contribute to a positive working environment; to act as ambassadors of the NJCAA; and to display professionalism in representing the NJCAA.