The Director of Marketing and Fan Engagement provides strategic and effective leadership of marketing, community engagement, and special events within the Athletics Department. This position is a highly visible leadership role requiring an individual with outstanding interpersonal skills. The successful candidate should be assertive and confident yet approachable and respectful, with a proven track record of building collaborative relationships across campus and in the community, developing innovative marketing strategies, building attendance and optimizing the fan experience. Duties and Responsibilities include but are not limited to:
-Primarily responsible for strategic and effective leadership of marketing, the fan experience, community engagement, and other special events for the Bradley Athletics Department. Assist the Director of Video and Creative Productions and game day student marketing staff. Also assist in the management of the Bradley band and cheerleading squad. -Responsible for effective strategic leadership, planning, coordination and implementation of all internal and external marketing objectives for the Bradley Athletic Department and all 15 NCAA Division I sports programs. -Responsible for all development, production and execution of creative concepts for marketing campaigns for ticket sales of all ticketed sports, including print, digital, and video elements. -Work closely with the Associate Athletic Director for Marketing. Ensure the development and implementation of Bradley’s digital presence through marketing initiatives centered on social media, email marketing and website development of the official athletic website, bradleybraves.com. -Serve as an effective sport administrator for assigned team(s), working closely with assigned head coaches to advance and support the success of associated sport programs. -Effectively oversee game day execution of established marketing plan, including but not limited to promotions, giveaways, crowd engagement and video production. -Responsible for effective marketing of promotions and events via all channels and media, e.g. bradleybraves.com, social media, print, electronic media, etc. -Develop effective relationships with fans and work to build fan-centered game day culture for all sports. -Responsible for cultivating fan engagement on all Bradley Athletics owned social media sites including, but not limited to, Facebook, Twitter, YouTube, Instagram, etc. -Responsible for providing game management guidance to Learfield/Bradley Sports Properties regarding sponsorship activation at all Bradley Athletics events. -As directed, required to effectively support Bradley Athletics fundraising efforts.
A Bachelor’s degree in marketing, sports management or related field is required. Master’s degree preferred. Minimum of 1 years of experience in marketing, professional or college athletics is preferred.
Qualified candidates must possess strong written and verbal communication skills while having the ability to perform detailed, professional and creative work and develop and maintain relationships with coaches, athletic department staff members, campus staff, interns and student workers in a positive environment is crucial. The successful candidate must fully comply with NCAA and Missouri Valley Conference rules and be comfortable upholding the mission and values of Bradley Athletics. The successful candidate must possess and maintain a current, valid driver's license and maintain a satisfactory driving record while serving in the position.
Qualified candidates should submit a cover letter, resume and complete contact information for a minimum of three professional references with telephone numbers. Please submit all materials at the time of initial application.
To apply for this position, please click on the link below:
Review of applications will begin immediately and continue until the position is filled. Employment with Bradley University is contingent upon successful completion of a criminal background check. VISA sponsorship is not available for this position.
Bradley University is a top-ranked, private university in Peoria, Illinois, offering nearly 6,000 undergraduate and graduate students opportunities, choices, and resources to build their futures. Innovation, action, and collaboration drive Bradley students to generate ideas and create solutions that remake the world around them. Our comprehensive array of undergraduate and graduate academic programs includes business, communications, education, engineering, fine arts, health sciences, liberal arts and sciences, and technology.
Bradley University offers a competitive benefits package including health, dental, vision, life and disability coverages, FSA, HSA, and retirement plan options. Bradley also offers significant higher education cost savings for employees and dependents through the Tuition Remission program.
Bradley University is an Affirmative Action/Equal Opportunity Employer. The administration, faculty and staff are committed to attracting qualified candidates from underrepresented groups.
ALL students, faculty, and staff MUST have received their second dose of a two dose COVID-19 vaccine series or a single dose COVID-19 vaccine.
The ONLY exceptions to this will be:
Those who receive a medical or religious exemption for vaccination. However, please note, individual programs may require you to be vaccinated to meet their requirements.
We recognize the challenges and need for clarity in this ever-changing environment. Please visit the Bradley Unite website for full policy details.