Performance Friction Corporation (PFC Brakes) is a racing and high-performance disc brake manufacturer headquartered in Clover, SC. We have an immediate need for a Marketing Professional who desires a high level of accountability in a very competitive industry. Our corporate facility is located approximately 19-miles southwest of Charlotte, NC. We manufacture ultra-premium, high-performance brake products in the original equipment, aftermarket, fleet / heavy duty, and racing market segments.
PFC Brakes is currently seeking a Marketing Manager with a collaborative mentality, positive attitude and passion for delivering best-in-class results and fostering a healthy team environment.
The Marketing Manager will be responsible for a range of activities that includes external communications, social media, development of collateral material, trade show management, graphic design, product images, video production, website management and e-commerce. The role will also serve as a liaison between sales and engineering groups.
The position requires exceptional creative skills and vision, along with the ability to effectively lead a team and implement efficient processes within a budget. Ensuring consistency and excellent communication while managing time-sensitive projects are vital.
JOB DUTIES:
Emphasis in graphic design.
Establish the marketing budget and actively manage the plan in collaboration with the management team.
Develop marketing strategies specifically designed for the various sectors in which PFC conducts business.
Strong focus on maintaining optimum consumer awareness of the PFC brand globally.
Primary focus will be digital marketing campaigns across multiple online channels.
Establish a plan for a timely and consistent online and social media presence for PFC Brakes. Includes content creation, posting and responses.
Drive website traffic growth, e-commerce sales and consumer referrals to dealers and distributors.
Manage the relationships between the company and brand influencers.
Organize and manage direct e-mail campaigns for customer prospecting and promo sales.
Prioritize the creation of digital marketing assets based on the needs of the organization.
Grow consumer mailing lists and plan promotional email sends.
Organize website SEO initiatives.
Actively track and report website analytics.
Oversees trade shows and customer events
Oversees marketing plan for new product introduction.
Design and produces art and copy layouts for materials to be presented be visual communications media, such as books, magazines, newspapers, television, electronic media and packaging and APPs.
News reports to be sent out bi-weekly.
SKILLS AND REQUIREMENTS
Bachelor’s degree in Marketing or related field; MBA a plus.
Demonstrable digital marketing leadership history driving a team and organization forward in brand visibility and sales.
Experience managing a corporate social media channel with in-house staff, & influencers.
Experience with paid Internet advertising channels including sponsored social media, online banner advertising, etc.
Strong understanding of Google Analytics and Google AdWords.
Familiarity with digital advertising agencies and managing expenses against quantifiable results.
Strong presentation skills.
Participates in creation, editing, and distribution of marketing materials including catalog, price lists, press releases, advertisements, etc.
Applicant must be local or willing to relocate to the greater Charlotte area.
When it boils down to it, the products we use are a reflection of who we are. You can tell a lot about a person from the products they use. Their character. Their values. Their objectives. At Performance Friction we have used our mission to build a culture. We have built our company based on a defiant philosophy: NO COMPROMISES™ It’s a mindset, an attitude, a commitment. Set Standards Outperform Outlast Surpass Pursue challenges Exceed Expectations Break Records Performance Friction isn’t just a product, it’s a mentality. Our passion is in our product. We strive to deliver innovative products to the market that outperform the competitors’ and all preceding products. At Performance Friction we do not strive to meet industry standards, but to surpass them. We strive to continually drive the industry through improvement and innovation. We have built the company with people who believe in, relate to, and adopt this philosophy. A philosophy that we believe our customers share. And we respect our customers, because they don’t just adopt our company philosophy, they live it. We are all too familiar with their character, their values, their objectives, because they are ones without compromise.
