Indiana University Purdue University Indianapolis (IUPUI)
Location: Bloomington, Indiana,
Internal Number: 304251
ARTS & SCIENCES; DEAN (BL-ARSD-IUBLA)
Our team is responsible for communications and marketing projects that advance the mission and strengthen the brand of the IU College of Arts and Sciences. We focus on College-wide initiatives, including brand development and management, user-focused website development for our departments and programs, and recruitment marketing strategy and products.
Creates and manages a complex business unit structure for the College's digital campus, which spans the offices of the executive dean and the College's 70 academic programs and departments.
Supports information technologists and digital leaders in IU Studios on the multi-year development of an advanced version of IU Salesforce, and on the creation of a more robust and functional CRM.
Manages the College's ongoing digital marketing and communications workflow.
Produces and deploys email campaigns.
Conducts information audits.
Analyzes data in the email and web space to create reports.
Works alongside IT specialists and information architects in IU's University Information Technology Services to create a logical and functional approaches to digital communications and marketing.
Modernizes and optimizes communications and marketing practices across the College by working with College and campus partners to coordinate data-driven CRM enhancements.
Builds and deploys mission-critical email and web campaigns in IU's Salesforce instance that support College recruitment and communications initiatives.
Reports and interprets digital marketing analytics in order to enable the team to work, improve, and evolve in a data-rich environment.
Manages the College's robust digital marketing calendar.
Directs day-to-day operations for the digital marketing function by providing oversight and direction within a department or large multi-faceted department.
Trains, evaluates, coaches, assigns work, and supervises the work of a team of digital marketing staff.
Manages relationships with various internal and external stakeholders; determines digital marketing needs, projects, and programs to align with objectives and goals and supervises processes such as the development of digital marketing timelines related to such initiatives.
Reviews drafts of digital marketing strategies and content and coaches on grammar, tone, branding guidelines, formatting, and other elements that may affect the perception of messaging or reputation of the department.
Responds to escalated and complex inquiries and requests and explains policies, procedures, and context of communications.
Regularly monitors relevant social media and news sites; researches relevant subject matter to increase knowledge in area(s) of specialty.
May assist in budget planning and administration for communications initiatives, including expenditures, revenue projections, and program costs.
Monitors industry trends and best practices and makes process and operational and strategic recommendations to manager.
Bachelor's degree in communications, journalism, English, public relations, or related field
2 years in relevant field
Combinations of related education and experience may be considered
Proficient communication skills
Maintains a high degree of professionalism
Demonstrates time management and priority setting skills
Demonstrates a high commitment to quality
Excellent organizational skills
Excellent collaboration and team building skills
Effectively coaches and delivers constructive feedback
Instills commitment to organizational goals
Expert web content management system skills with an understanding of best practices related to user experience and other current trends in digital and website design
Expert email marketing and data segmentation skills, experience with Salesforce and/or Slate (or similar systems), and familiarity with SQL
Experience working in partnership with information technology teams in order to effectively communicate the scope and goals of strategic technical projects
Experience in email design with the ability to manipulate and troubleshoot HTML, CSS, and AMPscript
Experience working with Google Analytics (or similar reporting tools) and experience applying insights to web, email, and social media with the goal of supporting and improving best practices and strategies that increase awareness of the College, encourage engagement, and generate measurable, specific calls to action.
Expert project management skills with a high degree of self-motivation and personal organization, including the ability to manage and meet a busy schedule of digital creation, production, and execution
Strong written communications skills with the ability to read and edit email and other digital content and assess its relevance and quality in relation to the strategic goals of the project
Fundamental knowledge of branding, marketing, and public communications principles, including digital and web communication strategies
Experience working in a client relations or customer service role with the ability to relate both professionally and in a friendly manner to constituents and colleagues, and to provide high-quality customer service to a wide variety of constituents
Experience working in a higher education environment and/or at IU
Experience with paid digital advertising, SMS messaging, social media, and mobile push notification strategies
Ability to carry out market research, including surveys and focus groups, to assess the effectiveness of web-based communications efforts
Ability to articulate and engage with the vision and strategic priorities of the College's communications and marketing mission with an appreciation for and ability to relate enthusiastically to the mission and values of a liberal arts-focused institution
Enthusiasm for teamwork and team spirit; ability to ask questions, help problem solve, and support team members when projects are nearing completion deadlines
Strong interpersonal and communication skills
Working Conditions / Demands
This role requires the ability to effectively communicate and to operate a computer and other standard office productivity equipment. The position involves sedentary work as well as periods of time moving around an office environment and the campus. The person in this role must be able to perform the essential functions with or without an accommodation.
$72,000 - $78,000 annually
For full-time staff employees, Indiana University offers a wide array of benefits including:
Multiple plan options for medical insurance
Health Savings Account with generous IU contribution
Life insurance, LTD, and AD&D options
Base retirement plan contribution from IU, subject to vesting
Due to the COVID-19 pandemic, there may be differences in the working conditions as advertised in our standard job postings (e.g., the ability to travel from one campus to another, etc.). If you are invited for an interview, please discuss your questions or concerns regarding the working conditions at that time.
This posting is scheduled to close at 11:59 pm EST on the advertised Close Date. This posting may be closed at any time at the discretion of the University, but will remain open for a minimum of 5 business days. To guarantee full consideration, please submit your application within 5 business days of the Posted Date.
If you wish to include a cover letter, you may include it with your resume when uploading attachments.
New employees will be provided with information regarding Indiana University's COVID-19 vaccine policy, which includes the opportunity to request an exemption. To learn more, view our COVID-19 vaccine information page.
Equal Employment Opportunity
Indiana University is an equal employment and affirmative action employer and a provider of ADA services. All qualified applicants will receive consideration for employment based on individual qualifications. Indiana University prohibits discrimination based on age, ethnicity, color, race, religion, sex, sexual orientation, gender identity or expression, genetic information, marital status, national origin, disability status or protected veteran status. Indiana University does not discriminate on the basis of sex in its educational programs and activities, including employment and admission, as required by Title IX. Questions or complaints regarding Title IX may be referred to the U.S. Department of Education Office for Civil Rights or the university Title IX Coordinator.See Indiana University's Notice of Non-Discrimination here which includes contact information.
Campus Safety and Security
The Annual Security and Fire Safety Report, containing policy statements, crime and fire statistics for all Indiana University campuses, is available online. You may also request a physical copy by emailing IU Public Safety at firstname.lastname@example.org or by visiting IUPD.
About Indiana University Purdue University Indianapolis (IUPUI)
IUPUI, a partnership between Indiana and Purdue universities, is Indiana’s urban research and academic health sciences campus.IUPUI’s mission is to advance the state of Indiana and the intellectual growth of its citizens to the highest levels nationally and internationally through research and creative activity, teaching and learning, and civic engagement.By offering a distinctive range of bachelor’s, master’s, professional, and Ph.D. degrees, IUPUI promotes the educational, cultural, and economic development of central Indiana and beyond through innovative collaborations, external partnerships, and a strong commitment to diversity.