Career Center
Silver Spring, MD
VIRTUAL
Alexandria, Virginia
Glasgow, Kentucky
Owensboro, Kentucky
Posted: 13-Jan-23
Location: Silver Spring, MD
Type: Full Time
Salary: Starting salary $53,600
Categories:
Salary Details:
Required Education:
The Coordinator, Integrated Marketing and Development will manage the sales and development processes for conference exhibiting, sponsorship, and advertising revenue lines. The position will also support the fulfillment and development of AZA’s corporate partners, Commercial Member Engagement Council (CMEC) members, as well as assist with fundraising, marketing and development efforts. The Coordinator should have a deep understanding of why organizations should exhibit at the AZA Annual Conference and Mid-Year Meeting, advertise with AZA, and support various AZA activities throughout the year. The Coordinator will be an active member of the Events Team and is in the Member Services Department, reporting to the Director, Integrated Marketing and Development.
ESSENTIAL DUTIES AND RESPONSIBILITIES
In collaboration with the Director, Integrated Marketing and Development, this position is responsible for:
Sales
• Supporting overall corporate partnership/donor/partner acquisition.
• Coordinating ad contracts, invoicing, artwork, placement and tear-sheet delivery for both conference publications and Connect magazine.
• Leading the exhibit sales process and design for all AZA conferences and meetings, from pre-planning and sales to onsite services fulfillment.
• Analysis and development of new business strategies for exhibits, advertising and sponsorships, converting prospects into clients across all platforms.
Relationship Management
• Customer service, management of email and phone inquiries, as well as in-person support during AZA conferences and meetings.
• Member service support of Commercial members with inquiries and requests throughout the year, including the development and delivery of their targeted, monthly e-newsletter.
• Managing procurement of affinity program agreements that provide member services and benefits.
Administration
• Administrative and operational duties supporting the successful acquisition, fulfillment, billing, and revenue collection associated with exhibit, advertising and sponsorship sales.
• Administering the sales modules in NetForum and eShow. Ensure accurate record keeping, maintenance, financial reconciliation, and data quality.
• Surveying, analyzing and evaluating performance and trends of all marketing and promotional efforts to grow outside sales for conferences and meetings.
• Providing quality assurance reviews of advertising specs in printed publications.
• Management and fulfillment of marketing collateral for exhibit sales, including the procurement of onsite signage and sales/promotional materials.
KNOWLEDGE, SKILLS AND OTHER CHARACTERISTICS
• Proficiency with Microsoft Office (Word, Excel)
• Demonstrated skills in the use of internet applications, databases and CRM tools (Excel and NetForum preferred) to gather and analyze data.
• Excellent verbal and written communication skills, with a high level of customer service.
• Creative problem solver with superior organizational skills, analytical abilities, strong attention to detail, and ability to handle multiple projects.
• Self-motivated and able to work independently.
• Ability to work well under pressure in a fast-paced environment while meeting deadlines.
• Skilled in establishing and maintaining effective working relationships with staff, members and vendors.
• Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy.
• Demonstrated commitment to advancing diversity, equity, access, and inclusion.
MINIMUM TRAINING AND EXPERIENCE
• Four-year degree.
• 2-3 years direct experience or equivalent working in administration of events, marketing, business development or sales. Non-profit, Association background preferred.
PHYSICAL DEMANDS AND WORK ENVIRONMENT
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions.
While performing the duties of this position, the employee is regularly required to talk or hear. The employee frequently is required to use hands or fingers, handle or feel objects, tools, or controls. The employee is occasionally required to stand; walk; sit, and reach with hands and arms. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this position include close vision, distance vision, and the ability to adjust focus. The noise level in the work environment is usually low to moderate.
