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VIRTUAL
Alexandria, Virginia
Glasgow, Kentucky
Owensboro, Kentucky
Posted: 15-Jan-23
Location: Cincinnati, Ohio
Salary: Open
Internal Number: 91977-en_US
Current UC employees must apply internally via SuccessFactors > http://bit.ly/UCEMPL
Founded in 1819, the University of Cincinnati ranks among the nation's best urban public research universities. Home to more than 47,000 students, 10,500 faculty and staff and 330,000 alumni, UC combines a Top 35 research university with a physical setting The New York Times calls "the most ambitious campus design program in the country."
With the launch of Next Lives Here, the Cincinnati Innovation District, a $100 million JobsOhio investment, eight straight years of record enrollment, worldwide leadership in cooperative education, a dynamic academic health center and entry into the Big 12 athletic conference, UC's momentum has never been stronger. UC's annual budget tops $1.6 billion and its endowment totals $1.9 billion.
About UC Online
At the University of Cincinnati Online (UC Online), we deliver a world-class experience for students seeking online flexibility and University of Cincinnati quality. From inquiry to graduation, we push the boundaries of what is possible and drive innovation in online education at the University of Cincinnati. With a student-centric approach and data-driven decision-making model, we support students through the online lifecycle of program discovery, program participation, and degree attainment. Our students realize their hope for a better future through real-life learning at an institution with a legacy of research, innovation, and accomplishment.
This position offers a hybrid work schedule for those with a residence within OH/IN/KY. Residence must be within Cincinnati Tri-State area with reasonable distance to UC Main Campus to have ability to report to campus as required. Remote work arrangements are subject to change in accordance with university policies.
Job Overview
Create and lead research to better understand potential student needs and desires.
Essential Functions
- Lead the market research activities for prospective online programs.
- Analyze, synthesize, develop competitive assessments, and make recommendations about the market landscape for potential new programs. Prepare new programs for marketing launch.
- Consult with Online Marketing Managers on new program launches to develop the initial marketing strategies.
- Develop an understanding of current students and current programs to identify program differentiators. Assess why students chose UC Online.
- Assist Online Marketing Managers to refine potential student targeting.
- Develop and maintain prospective student personas, lifecycle management and brand equity. Create personas for UC Online and assist with taking these personas to the program level.
- Lead ad hoc research.
- Perform related duties based on departmental need. This job description can be changed at any time.
Required Education
- Bachelor's Degree
- Six (6) years of relevant work experience and/or other specialized training can be used in lieu of education requirement.
Required Experience
Two (2) years of experience in market research.
Physical Requirements/Work Environment
- Office environment/no specific unusual physical or environmental demands.
Compensation and Benefits
UC offers a wide array of complementary and affordable benefit options, to meet the financial, educational, health, and wellness needs of you and your family. Eligibility varies by position and FTE.
- Competitive salary range dependent on the candidate's experience.
- Comprehensive insurance plans including medical, dental, vision, and prescription coverage.
- Flexible spending accounts and an award-winning employee wellness program, plus an employee assistance program.
- Financial security via our life and long-term disability insurance, accident and illness insurance, and retirement savings plans.
- Generous paid time off work options including vacation, sick leave, annual holidays, and winter season days in addition to paid parental leave.
- Tuition remission is available for employees and their eligible dependents.
- Enjoy discounts for on and off-campus activities and services.
The University of Cincinnati, as a multi-national and culturally diverse university, is committed to providing an inclusive, equitable and diverse place of learning and employment. As part of a complete job application you will be asked to include a Contribution to Diversity and Inclusion statement.
As a UC employee, and an employee of an Ohio public institution, if hired you will not contribute to the federal Social Security system, other than contributions to Medicare. Instead, UC employees have the option to contribute to a state retirement plan (OPERS, STRS) or an alternative retirement plan (ARP).
The University of Cincinnati is an Affirmative Action / Equal Opportunity Employer / Minority / Female / Disability / Veteran.
REQ: 91977
SF:OMJ SF:RM SF:HEJ, SF:INS SF:HERC SF:DIV SF:LJN
