The Events & Content Marketing Manager is a specialist marketer that will drive Citi's wealth content and events management marketing execution in Singapore. The core focus will be to deepen engagement with existing Citigold and Citigold Private Clients via wealth management thought-leadership and contextual lifestyle content, delivered online and through virtual and in-person events. They will also work closely with the Events Management & Content Lead, the Retail Marketing Head, digital acquisition colleagues and the Retail team to establish new-to-bank acquisition strategy and existing client engagement via both events and online content. Content will encapsulate all products across the wealth management spectrum including, but not limited to, investment and insurance penetration, wealth planning, advisory, Mutual Funds, FX, mortgages, and mobile/digital banking adoption.
Responsibilities:
Support the Events Management & Content Lead in the development and execution of a comprehensive calendar of always-on client engagement and Product events; as well as wealth content to establish the bank's thought leadership
Partner stakeholders across product, segments, analytics, sales and marketing to drive strategic focus to grow wealth penetration and client engagement
This includes working closely with segment and product marketing colleagues to deliver events and content that are aligned with key thematic brand campaigns and product/business objectives through the year
End to end management and delivery of client events and webinars, including event logistics management and client communications as well as ensuring that client feedback and learnings gleaned are captured and applied to future client engagement activities
Keep abreast of market trends and competitor offerings to help develop and implement programmes to improve client engagement as well as curate and produce wealth and financial literacy content for clients and the public
Ensure events are aligned to current wealth and lifestyle interests to foster stronger client relationships, and drive word-of-mouth among Citigold and Citigold Private Clients
Prioritize products and target segments relative to revenue incremental opportunity
Manage third party event and creative agencies to execute and deliver best in class marketing programmes while exercising cost discipline
Procure strategic partnerships that enable longer term efficiencies and value-add opportunities
Explore earned media and PR opportunities around events, including engaging Citi management, staff and even Influencers/Key-opinion-leaders to further amplify the events
Work intimately with the media agency to define target audience segments and media strategies that maximize impact of online content and acquisition activities
Prioritize products and target segments relative to revenue incremental opportunity
Identify opportunities to test, optimize and scale up successful marketing initiatives
Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency, as well as effectively supervise the activity of others and create accountability with those who fail to maintain these standards
Qualifications:
3-6 years relevant experience
Adaptable, resourceful, possess the ability to set priorities, and to work well within a team environment
Strategic thinker
Able to manage day-to-day and routine responsibilities
Possess excellent communication and interpersonal skills
Demonstrated sense of accountability and decisiveness
Intellectually curious, proactively seeking and developing new opportunities
Organized, detail oriented and deadline driven
Excellent digital marketing competence across search, display, paid media and measurement
Good working knowledge of Microsoft Office Suite & Outlook
Education:
Bachelors/University degree in Marketing, Business or Communications
Job Family Group: Marketing
Job Family: Marketing Generalist
Time Type: Full time
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