Reporting directly to the Chancellor, the Vice Chancellor for Strategic Communications & Marketing is the chief communications and marketing officer of the University of Tennessee Southern and has responsibility for overall communications, including the development and implementation of campus-wide communications strategies. The Vice Chancellor will advise the Chancellor and senior leaders on communications-related matters and manage the Communications and Marketing team. In addition, the Vice Chancellor will oversee special events and will play a lead role in crisis communications and issues management. The Vice Chancellor will develop and lead a comprehensive communications and marketing strategy to achieve campus goals and enhance UT Southern's statewide and regional reputation.
Primary duties and responsibilities include, but are not limited to, the following:
The Vice Chancellor serves as a member of the Senior Leadership Team and serves as a key spokesperson for the campus. Provides leadership for both internal and external communication, marketing, and digital strategy.
Manages core messaging and branding strategies and serves as a key member of the campus's crisis communication and issues management team.
Translates strategic institutional objectives into focused, effective, and measurable communication strategies for multiple, diverse audiences.
Provides leadership for and oversight of all printed and digital communications (including student recruitment).
Develops a proactive approach to communicating campus messages; advises on developing and disseminating messages about key initiatives; and provides strategic direction on communications, including Chancellor's speeches, appearances, media campaigns, digital media, branding, and marketing strategies.
Works closely with members of the Senior Leadership Team to shape internal and external communication, marketing, creative services, and digital strategies. Responsible for overall communications, including the development and implementation of campus-wide communications strategies.
Works with athletics and advancement to ensure communications, marketing, and brand strategies are coordinated and consistent with UT Southern and UT System branding.
Oversees the campus's compliance with the Tennessee Public Records Act.
Serves as an ambassador for UT Southern and builds relationships with local media, community members, and other key constituents.
Contributes in measurable ways to the mission of UT Southern and fully embraces the systemwide "Be One UT" Values.
UT Southern is a liberal arts, four-year college, originally formed in 1870 under the name Martin Methodist College. A new chapter began in 2021. Martin Methodist College merged with the University of Tennessee System and became The University of Tennessee Southern. With a historic campus located in Pulaski, Tennessee, in the beautiful hills of southern Middle Tennessee, The University of Tennessee Southern is convenient to Nashville (70 miles north) and Huntsville, Alabama (40 miles south).