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IM EMEA Senior Digital Marketing Manager
Overview BNY Mellon Investment Management is launching a new business proposition in the UK intermediary marketplace. As part of this, we are building a project team to help deliver the launch plan and ongoing experience. The digital approach is a core part of the launch and we need a digital expert to join the project team to steer the design, build and delivery of all elements of the digital experience. The Senior Digital Marketing Manager will design and contribute to the development of a new end-to-end market-leading digital experience. The outputs will include: New website landing experience and 12month development roadmap SEM/SEO, email and social media activity as part of the launch campaign Measurement & Analytics p


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