The Marketing and Communications Manager will support Benilde-St. Margaret’s (BSM) robust marketing, communications, public relations, and branding efforts, which includes the effective management of multi-faceted projects and digital media initiatives. This individual will be part of a three-person team and will help to implement comprehensive marketing and communications strategies to raise awareness of school initiatives and preserve and enhance BSM’s brand.
Application Instructions: Please send resume with cover letter and three writing samples to HR@BSMschool.org.
Responsibilities to BSM as a Catholic School:
It is not an essential prerequisite that all employees of Benilde-St. Margaret’s be Catholic. However, all employees are expected to respect the teachings of the Church and support - in word and in action - the mission and philosophy of the school.
Creates and implements strategic communication plans in partnership with the Director of Marketing and Communications for school initiatives and department programs, promoting positive perceptions, increasing awareness, and encouraging engagement within the BSM community.
Leads the marketing and communications efforts of the Advancement Department, including the development of strategic marketing and communications plans to support alumni and donor relations, and BSM’s annual Day of Giving.
Serves as editor of BSM’s alumni magazine, the Crown and Shield. Manage content schedule, collection, writing, editing, production, and distribution.
Manages the annual EPIC marketing and communications student-intern program. Identifies intern assignments and provides appropriate feedback and direction.
In conjunction with the Director of Marketing and Communications, leads video storyboarding, planning, and execution of department productions.
Writes, edits, and posts content to BSM’s website according to AP Style and BSM best standards and practices.
Serves as website manager, coordinating and curating content from across BSM departments.
Provides strategic direction to graphic design, photography, and videography consultants.
Writes and edits letters, proposals, emails, articles, etc. to support school initiatives.
Analyzes performance metrics to increase effectiveness of digital marketing campaigns and website content.
In collaboration with the Marketing and Communications Specialist, writes and posts content to BSM’s social media platforms, including Facebook, Instagram, Twitter, YouTube, and LinkedIn.
Helps maintain BSM media database while cultivating new and existing media relationships to promote the organization.
Coordinates internal communication as needed.
Helps manage and organize overall communications and marketing project list.
Takes and edits photos and videos as needed.
Other duties as assigned.
Skills and Characteristics
Upbeat, driven individual with superb writing and project management skills.
Strong communicator with an attention to detail.
Innovative marketer with a creative spirit.
Professional, approachable, and collaborative.
Efficient and well organized.
Ability to work independently with little supervision.
Education / Experience (Minimum Required)
A Bachelor’s degree in communications, marketing, journalism, public relations, or mass communication and a minimum of four years professional experience.
Proven ability to write for internal and external audiences for a full range of media, including print, web, and social media.
Demonstrated skills in publication management and project planning/execution.
An understanding of and appreciation for BSM’s mission and an enthusiasm for learning about and actively participating in the life of the school.
Experience and high comfort level with digital tools including content management systems (Finalsite experience preferred), mass email systems, and social media platforms.
Knowledge of Microsoft Office Suite (Word, Excel, PowerPoint).
Knowledge and experience with Adobe Creative Suite (Photoshop, Acrobat, Premier, Illustrator, InDesign)
Knowledge of Google Platform (Google Drive, Google Docs, etc.).
Experience managing multiple social media channels.
Proficiency in shooting and editing still photography.
Familiarity with Canva.
Experience editing video using Final Cut Pro or Adobe Premiere.
BSM has a strong reputation for its focus on holistic education in the Catholic tradition. Throughout the 7-12 program, the school attends to the intellectual, physical, emotional, interpersonal, and spiritual well-being of students, ensuring they are prepared to reach their highest potential.
Lead by experienced faculty, the school believes students learn best by actively participating in meaningful, challenging activities in a safe environment that is conducive to success and that fosters critical thinking and creativity. BSM also believes that diversity and multicultural education are essential components of students’ lives as they prepare to live and work in an ever-evolving, complex society.