Career Center

Do you have a passion for education and a talent for innovative marketing strategies? The National Council of Teachers of Mathematics (NCTM) is seeking a dynamic and experienced Marketing Director to join our nonprofit organization dedicated to improving mathematics education for all students. As the leader of our marketing team, you will have the opportunity to shape the public perception of our organization and drive awareness and engagement with our mission to bridge the math skills gap. If you are looking for a challenging and rewarding opportunity to make a real difference in the lives of students and teachers, we would love to hear from you. 

Position Summary 

The Director of Marketing role is critical to advancing NCTM’s mission by developing and implementing strategic marketing and communications plans and identifying and managing critical and emerging opportunities to support the Council.  The Director is responsible for NCTM’s strategic marketing, communications, media and public relations, partnerships, and outreach plans. They are also responsible for increasing brand awareness, product awareness, member engagement, and visibility by providing marketing and communications support, strategies, and tools in an efficient, effective, and sustainable manner. 

This position has two direct reports:

Senior Membership and Marketing Manager

Marketing Communications Manager

And one indirect report:

Membership Data Specialist 

Essential Responsibilities 

• Develop and implement NCTM’s marketing/communications program, ensuring consistent and effective messaging, continuous analysis of impact and investment, and retooling accordingly. Lead all NCTM marketing and communication strategies for products, events, and membership by leveraging resources available through a multitude of communication vehicles and media platforms (email, SM, campaigns, promotion, etc.).
• Track, analyze, and use data across mediums and campaigns to evaluate and adjust strategies accordingly.
• Lead a team of staff marketing professionals and effectively manage outside vendors.
• Develop and execute annual communication plans corresponding to Council activities and member activities that raise the relevance of NCTM and mathematics education, and communicate the Council’s priorities, program investments, and contributions to mathematics education.
• Develop and implement a unified, dynamic, and consistent member communication plan that focuses on supporting and inspiring teachers.
• Lead, support, and collaborate across departments in the development, organization, and implementation of campaigns to support Council goals for membership, conferences, events, professional development, and publications.
• Lead NCTM’s social media, advertising, and email campaigns to grow NCTM’s audience.
• Oversee the marketing and production of a wide range of editorial content for both member and public audiences in written and multimedia formats.
• Other duties as assigned

Additional Skills/Abilities 

• Ability to implement strategies with various partners including Affiliates.
• Understanding and experience in working with teachers and teacher educators preferable
• Entrepreneurial spirit and hands-on.
• Strong adaptability skills.
• Experience designing and executing creative marketing and communications strategies that are aligned with organizational goals.
• Relationship building ability and excellent interpersonal skills.
• Superior writing ability, verbal, and public speaking communications skills.
• Effective project management skills.
• Nonprofit experience a plus.

QUALIFICATIONS/REQUIREMENTS:

Education and/or Experience. Bachelor’s degree required in marketing, communications, or related field, and 5-8 years of related experience and/or training in nonprofit marketing, business development or an equivalent combination of education and experience. Demonstrated integrated marketing and communications experience. Excellent communication skills, both written and verbal. Excellence in leadership, interpersonal communications, and vendor management is required. Demonstrated management skills (minimum 5 years’ experience supervising staff) with experience managing volunteer committees and facilitating meetings. 

Travel Requirements

Some overnight and weekend travel will be required to attend trade shows and NCTM conferences on Fridays, Saturdays, and Sundays.

About National Council of Teachers of Mathematics

NCTM is conveniently located in Reston, Virginia, near Metro’s Wiehle-Reston East Metro Station on the Silver Line. NCTM offers an outstanding benefits package, including 100% immediate vesting in a generous retirement plan; comprehensive health/dental insurance; tuition assistance; free parking; and much more. Due to the pandemic, all NCTM staff is currently primarily WFH with the option to work at our Reston HQs. This schedule will be reviewed and adjusted as necessary. To be considered for this opportunity, send cover letter, resume, and salary requirements to careers@nctm.org. Salary requirements must be submitted to be considered. Please mention where you saw this ad. No phone calls please. NCTM is an Equal Opportunity Employer. NCTM participates in the E-Verify Employment Verification Program.

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