Career Center

Job Seeker Employer
Job Seekers, Welcome to MarketingHire.com
Search Browse Explore Your Job Alerts Your Saved Jobs
Search Filters
Use this area to filter your search results. Each filter option allows for multiple selections.
Search Results: 805 Jobs
Save Agent
Nemours Logo
Vice President, National Brand & Marketing Strategy
Nemours

Jacksonville, Florida

Actify Inc Logo
Growth Marketer
Actify Inc

Detroit, Michigan

Featured!
Director of Market Communications
Propane Education and Research Council

Richmond, Virginia

Assistant Director of Outreach and Strategic Communications
University at Albany

New York

Digital Marketing Manager
United States Tennis Association (USTA) Florida

Orlando, Florida

Brand & Marketing Communications Director
SWA Group, Inc.

Sausalito, California

Featured!
Spitball Logo
Account Executive
Spitball

Red Bank, New Jersey

Chief Communications and Marketing Officer
California State University East Bay

Hayward, California

PPA Logo
Director of Marketing & Communications
PPA

Atlanta, GA

NEW!
National Association of Attorneys General Logo
Communications & Marketing Manager
National Association of Attorneys General

Washington, D.C.

Apartment Association of Greater Dallas Logo
Director of Communications and Marketing
Apartment Association of Greater Dallas

Irving, Texas

Maryland Tech Council Logo
Marketing and Design Coordinator
Maryland Tech Council

Frederick, Maryland

Director of Marketing
PrePass Safety Alliance

PHOENIX, Arizona

Membership Marketing Coordinator
American Statistical Association

Old Town Alexandria

Product Marketing Specialist
CHR Solutions

Nationwide

American Physical Therapy Association Logo
Specialist, Member Development
American Physical Therapy Association

Alexandria, VA

Iowa Bankers Association Logo
Marketing Intern
Iowa Bankers Association

Johnston, Iowa

The American Society of Colon and Rectal Surgeons Logo
Specialist– Corporate Relations and Marketing Communications
The American Society of Colon and Rectal Surgeons

VIRTUAL

NAFSA: Association of International Educators Logo
Email Marketing Specialist
NAFSA: Association of International Educators

Washington DC, D.C.

Construction Management Assn of America (CMAA) Logo
Director, Marketing Strategy
Construction Management Assn of America (CMAA)

Remote, Virginia

Marketing & Online Community Coordinator (Primarily Remote)
American Statistical Association

Alexandria, Virginia

TESOL International Assoc Logo
Marketing Coordinator
TESOL International Assoc

Alexandria City, Virginia

NEW!
Duke University Health System Logo
Marketing Database Analyst, Senior
Duke University Health System

Durham, North Carolina

NEW!
Western Kentucky University Logo
Faculty (Part Time) - Marketing (Glasgow, Kentucky) - Western Kentucky University
Western Kentucky University

Glasgow, Kentucky

NEW!
Western Kentucky University Logo
Faculty (Part Time) - Marketing (Owensboro, Kentucky) - Western Kentucky University
Western Kentucky University

Owensboro, Kentucky

NEW!
Load More
Job Saved Save Job
Employer Logo
Association Logo
Vice President, National Brand & Marketing Strategy
Nemours
Email Print
Details

Posted: 25-Jan-23

Location: Jacksonville, Florida

Salary: Open

Internal Number: 7371

Nemours is seeking a Vice President of National Brand & Marketing Strategy to join our team in Jacksonville, FL!

The Vice President of National Brand & Marketing Strategy(VP) will form a human bridge between logic and emotion, strategy, investments, and design. You must understand consumer and referral source behavior and expectations. You must understand their emotions across the patient and customer journey, especially at crucial moments, and anticipate their needs. The VP will become the brand's conscience and will protect and amplify the brand's voice within the enterprise so everyone speaks with one voice by leveraging a centralized content creation strategy.

To be successful in this role, you must be able to keep pace in a highly fluid, ever-changing, collaborative workplace. You must also have excellent communication skills to engage the attention of our experienced leadership team and influence and respond to complexities with a high level of technical acumen. More importantly, you should be a proven leader in running a full-service internal MARCOM agency for an organization with a national multi-site, multi-state presence.

Traditional playbooks and approaches will not work; this VP must exhibit the ability to be agile, and pivot in real-time - defined by your ability to accompany strategic insights with a 'sleeves rolled up' clear sense of purpose, execution, and delivery. Decisions must be based on leveraging data, metrics and analytics that ensure changes in behavior and demonstrated positive returns on marketing investment. This includes proven experience on how to leverage agency relationships, media, digital, experiential, and non-traditional investments.

Finally, you will thrive in autonomy and be given the freedom to execute a large and flexible budget supported by leaders with strong track records of successful brand-building expertise.

Essential Functions:

  1. Develop and have partnered operational oversight of internal agency model with the VP of Communications and Reputation
  2. Expertise in launching and utilizing the agile methodology and leveraging cloud-based project management systems
  3. Direct ownership of multi-channel content creation and oversight of centralized repository/hub including cohesive corporate presentations, patient communications, multi-media and animation assets, industry events, trade shows, clinical and advocacy conferences, advertisements, company web sites, internal and external collateral, market research & analysis and others.
  4. Foster collaboration with content producers enterprise-wide and liaise with strategy and creative teams to develop a single enterprise voice that reinforces systemness
  5. Oversight in developing successful sales strategies for a multi-location, multi-state national brand
  6. Accountable for performance across all business development channels; monitor and analyze digital inputs to inform strategic planning and creative content that generates results
  7. Responsible for identifying market driven opportunities in new markets and vertical market segments and to identify partnership and strategic alliance opportunities
  8. Oversee and direct the planning and execution of the company's branding and marketing strategy leveraging both internal resources and external agencies/consultants
  9. Supports all aspects of the enterprise long and short-term strategic goals that grow patient volume as well as reinforcing the company's preeminence and national reputation
  10. Support the development of performance based programmatic marketing strategies and innovation
  11. Develop the strategy for and execution of all trade shows and special events
  12. Analyze comparable and competitive organizations nationally and locally to establish key differentiation within the marketplace that aligns with the strategic plan of the enterprise
  13. Additional miscellaneous duties and responsibilities as may be assigned from time to time by supervisor

Job Qualifications:

  1. Bachelor's degree and/or Master's degree in Marketing, Healthcare or Business Administration required
  2. Minimum of 10 years in marketing and integrated communications with proven management experience required

Create a Job Alert for Similar Jobs
Employer Logo
About Nemours
Nemours is committed to improving the health of children. As a non-profit children’s health organization, we consider the health of every child to be a sacred trust. Through family-centered care in our children’s hospitals and clinics in Delaware, New Jersey, Pennsylvania and Florida, as well as world-changing research, education and advocacy, Nemours fulfills the promise of a healthier tomorrow for all children — even those who may never enter our doors. Nemours began more than 70 years ago with the vision of Alfred I. duPont to improve the lives of children and to do whatever it takes to prevent and treat even the most disabling childhood conditions. Today, through our children’s hospitals and health system, we directly care for 250,000 children annually in Delaware Valley and Florida, including families who travel from across the country and world to see our specialists — treating every child as we would our own. We also reach beyond the walls of our hospitals and clinics to be a voice for children on a national and international level, and to lead the way in prevention, intervention, education, and research. Nemours is growing to better serve the children and families in our ca...re. We have 1.1 million square feet of space currently devoted to providing children’s healthcare or under construction, all designed with significant input and advice from our patients and families.
Show more
Show less
Connections working at Nemours
More Jobs from This Employer
https://jobs.marketinghire.com/jobs/18098603/vice-president-national-brand-marketing-strategy
Powered By Naylor Association Solutions




MarketingHire logo

MarketingHIre is a leading marketing jobs and career site and a proud member of the Marketing Career Network, an alliance with America’s leading marketing associations.  

For Job Seekers

For Employers

Jobs By Major City