Vice President, National Brand & Marketing Strategy
Location: Jacksonville, Florida
Internal Number: 7371
Nemours is seeking a Vice President of National Brand & Marketing Strategy to join our team in Jacksonville, FL!
The Vice President of National Brand & Marketing Strategy(VP) will form a human bridge between logic and emotion, strategy, investments, and design. You must understand consumer and referral source behavior and expectations. You must understand their emotions across the patient and customer journey, especially at crucial moments, and anticipate their needs. The VP will become the brand's conscience and will protect and amplify the brand's voice within the enterprise so everyone speaks with one voice by leveraging a centralized content creation strategy.
To be successful in this role, you must be able to keep pace in a highly fluid, ever-changing, collaborative workplace. You must also have excellent communication skills to engage the attention of our experienced leadership team and influence and respond to complexities with a high level of technical acumen. More importantly, you should be a proven leader in running a full-service internal MARCOM agency for an organization with a national multi-site, multi-state presence.
Traditional playbooks and approaches will not work; this VP must exhibit the ability to be agile, and pivot in real-time - defined by your ability to accompany strategic insights with a 'sleeves rolled up' clear sense of purpose, execution, and delivery. Decisions must be based on leveraging data, metrics and analytics that ensure changes in behavior and demonstrated positive returns on marketing investment. This includes proven experience on how to leverage agency relationships, media, digital, experiential, and non-traditional investments.
Finally, you will thrive in autonomy and be given the freedom to execute a large and flexible budget supported by leaders with strong track records of successful brand-building expertise.
Develop and have partnered operational oversight of internal agency model with the VP of Communications and Reputation
Expertise in launching and utilizing the agile methodology and leveraging cloud-based project management systems
Direct ownership of multi-channel content creation and oversight of centralized repository/hub including cohesive corporate presentations, patient communications, multi-media and animation assets, industry events, trade shows, clinical and advocacy conferences, advertisements, company web sites, internal and external collateral, market research & analysis and others.
Foster collaboration with content producers enterprise-wide and liaise with strategy and creative teams to develop a single enterprise voice that reinforces systemness
Oversight in developing successful sales strategies for a multi-location, multi-state national brand
Accountable for performance across all business development channels; monitor and analyze digital inputs to inform strategic planning and creative content that generates results
Responsible for identifying market driven opportunities in new markets and vertical market segments and to identify partnership and strategic alliance opportunities
Oversee and direct the planning and execution of the company's branding and marketing strategy leveraging both internal resources and external agencies/consultants
Supports all aspects of the enterprise long and short-term strategic goals that grow patient volume as well as reinforcing the company's preeminence and national reputation
Support the development of performance based programmatic marketing strategies and innovation
Develop the strategy for and execution of all trade shows and special events
Analyze comparable and competitive organizations nationally and locally to establish key differentiation within the marketplace that aligns with the strategic plan of the enterprise
Additional miscellaneous duties and responsibilities as may be assigned from time to time by supervisor
Bachelor's degree and/or Master's degree in Marketing, Healthcare or Business Administration required
Minimum of 10 years in marketing and integrated communications with proven management experience required
Nemours is committed to improving the health of children. As a non-profit children’s health organization, we consider the health of every child to be a sacred trust. Through family-centered care in our children’s hospitals and clinics in Delaware, New Jersey, Pennsylvania and Florida, as well as world-changing research, education and advocacy, Nemours fulfills the promise of a healthier tomorrow for all children — even those who may never enter our doors. Nemours began more than 70 years ago with the vision of Alfred I. duPont to improve the lives of children and to do whatever it takes to prevent and treat even the most disabling childhood conditions. Today, through our children’s hospitals and health system, we directly care for 250,000 children annually in Delaware Valley and Florida, including families who travel from across the country and world to see our specialists — treating every child as we would our own. We also reach beyond the walls of our hospitals and clinics to be a voice for children on a national and international level, and to lead the way in prevention, intervention, education, and research. Nemours is growing to better serve the children and families in our ca...re. We have 1.1 million square feet of space currently devoted to providing children’s healthcare or under construction, all designed with significant input and advice from our patients and families.