The Academy of the Holy Cross is accepting resumes for a Director of Communications and Marketing.
The Academy of the Holy Cross, a Catholic College preparatory school sponsored by the Sisters of the Holy Cross since 1868, is dedicated to educating young women in a Christ-centered community which values diversity. The Academy is committed to developing women of courage, compassion and scholarship who responsibly embrace the social, spiritual and intellectual challenges of the world.
All faculty and staff must demonstrate a commitment to the Core Values of the Academy: community, Catholic identity, academic excellence, educating the whole person, tradition, diversity, leadership, single-sex education, environment, and communication.
The Director of Communications and Marketing is responsible for implementing and executing a strategic communication and marketing plan to advance the Academy of the Holy Cross and position the school for admissions and philanthropy. The Director will oversee and actively participate in the creation, design, budget and production of school publications; manage the content of the school's social media presence; administer the content of the school website; coordinate all advertising, publicity, and public relations; serve as the school's spokesperson when so designated by the President; and supervise the crisis communications planning and implementation when necessary.
PRINCIPAL RESPONSIBILITIES:
Ensure brand and messaging quality and consistency and establish guidelines to apply across all departments, activities and events at the school and among professional and volunteer leadership
Plan for, create and deploy digital activities: website, online campaigns, email marketing, social media and digital content production
Manage all aspects of the school's print and electronic communications, ensuring the continuity of the school's brand and logo. Oversee the work of graphic designers and print vendors in production of printed materials and web visuals
Collaborate with administrative departments in articulating their purpose and ongoing work. Specifically, this includes the President, Institutional Advancement, Admissions, and Academic Divisions
Review, revise, and update as necessary the school's crisis communication plan
Provide editorial and proofreading assistance for the Holy Cross community as needed
Publicize events, programs, points of view and achievement to the media
Cultivate and maintain media contacts
Field and direct media-related inquiries
Attend Academy and other community events to meet members of the community and develop a presence
Stay current with school/organizations communication vehicles/strategies
Photograph or manage the photographers at relevant events
Engage actively in professional development in order to remain current in best practices related to independent school communications, emerging social media, and effective marketing and advertising strategies.
Manage and plan departmental budget including all advertising expenses
Perform other related duties as needed
EXPERIENCE
Must have a minimum of three years of experience in Communications or Marketing, preferably in a non-profit or educational environment
Must have broad-based knowledge of design and production in a variety of media (print, web, etc.)
Must have demonstrated experience working with, cultivating and maintaining media contacts
SKILLS:
Must be proficient in MS Office, Adobe Photoshop, Adobe Acrobat, Adobe InDesign
Must be competent in both Macintosh and PC environments
Must be able to operate digital and 35mm cameras
Must have exceptional organizational and time management skills
Must have demonstrated ability to tailor writing to organization's mission
Must be able to comfortably interact with individuals ranging from students to members of the executive government
Must be able to meet constant deadlines in a fast-paced environment
Must be a self-starter who can work both independently and collaboratively
Must have flexibility in assuming additional responsibilities
The Academy of the Holy Cross, is a private, Catholic high school (grades 9 - 12) for young women located in Kensington, MD. The college preparatory program reflects a holistic approach to education by fostering the intellectual, physical and moral development of the students. The school is sponsored by the Congregation of the Sisters of the Holy Cross and has been in continuous operation in the Archdiocese since 1868.
