Position Title: Marketing Content & Writing Manager
Posting Number: R230062
Employer: Research Foundation
Salary Range: $60,000 - $65,000
Business and Entrepreneur Partnerships (BEP) — the go-to team for businesses of all sizes to connect and collaborate with the University at Buffalo — is seeking a Marketing Content & Writing Manager within its established marketing team. Our team is service-focused, team-minded, and values creatives who are ready to contribute within our fast-paced, dynamic world of startups, entrepreneurship, and innovation.
This role will be responsible for strategizing, developing, and implementing integrated marketing communications for BEP's life, health and physical sciences promotions and business development initiatives, working in the dynamic world of innovation and discovery. Your love of writing, eagerness to learn, and sharp organizational skills are keys to your success as you create, deploy and manage B2B marketing communications that build awareness and reputation, engage and inspire, and drive inquiries.
Primary Duties and Responsibilities:
Collaborate with marketing leadership and business development to conceptualize and implement plan and calendar
Write, execute and amplify communications and promotions that drive awareness and collaboration with key audiences, for print and digital applications: PR and social media, web, presentations and talking points, brochures, email campaigns, thought leadership, etc.
Collaborate with internal, agency, and stakeholder partners as needed to coordinate messaging alignment
Project manage content initiatives in focus area, leading efficient intake and sign-off processes
Work with marketing team members to track and report on outcomes of activities and core KPIs
We welcome candidates whose experience has prepared them to contribute to our commitment to diversity and excellence. Women, minorities, individuals with disabilities and veterans are encouraged to apply. Please visit our Careers page.
Outstanding Benefits Package
Working at UB comes with benefits that exceed salary alone. There are personal rewards including comprehensive health and retirement plan options. We also focus on creating and sustaining a healthy mix of work, personal and academic pursuit – all in an effort to support your work-life effectiveness. Visit our benefits website to learn about our benefit packages.
About The University at Buffalo The University at Buffalo (UB) #ubuffalo is one of America's leading public research universities and a flagship of the State University of New York system, recognized for our excellence and our impact. UB is a premier, research-intensive public university dedicated to academic excellence. Our research, creative activity and people positively impact the world. Like the city we call home, UB is distinguished by a culture of resilient optimism, resourceful thinking and pragmatic dreaming that enables us to reach others every day. Visit our website to learn more about the University at Buffalo.
As an Equal Opportunity / Affirmative Action employer, the Research Foundation will not discriminate in its employment practices due to an applicant's race, color, religion, sex, sexual orientation, gender identity, national origin and veteran or disability status.
Bachelor's degree in an appropriate field plus 2 years technical or administrative experience in marketing, advertising, communications or related field. This may be satisfied by an equivalent combination of education and experience.
Strong writing skills across a range of applications (PR, web, social, etc.)
Strong research skills; adept at interviewing subject matter experts to identify story opportunities and create audience-driven content.
Ability to take technical information and simplify for audience.
Proven track record of integrating multiple communication environments and media formats.
Experience writing B2B copy.
Familiarity with developing marketing content, or technical writing experience, in the life sciences, physical sciences, engineering or manufacturing industries.
Knowledge of digital content creation and growth tactics and best practices, including SEO and social media.
Ability to work independently in a fast-paced environment, and collaborate with others on a creative team when needed.
Strong project management skills, with high attention to detail and ability to successfully balance changing priorities within required timeframes.
The University at Buffalo (UB) #ubuffalo is SUNY’s most comprehensive public research university, and an outstanding place to work. UB amplifies ambition for faculty and staff by offering endless possibilities to achieve more. Here, people from all backgrounds and cultures challenge and inspire each other to discover, learn and succeed. Dedicated staff and engaged faculty collaborate to further knowl¬edge and understanding, and develop tenacious graduates who are valued for their talents and their impact on global society.
UB is one of America’s leading public research universities and a flagship of the State University of New York system, recognized for our excellence and our impact. UB is a premier, research-intensive public university dedicated to academic excellence. Our research, creative activity and people positively impact the world. Like the city we call home, UB is distinguished by a culture of resilient optimism, resourceful thinking and pragmatic dreaming that enables us to reach others every day. Visit our website to learn more about the University at Buffalo.
University at Buffalo is an affirmative action/equal opportunity employer and, in keeping with our commitment, welcomes all to apply including veterans and individuals with disabilities.