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Web Developer & Implementation, Enrollment Marketing

About the Opportunity

The Web Developer & Implementation, Enrollment Marketing position works within the Digital Marketing team, reporting to the Director of Digital Marketing within Enrollment Management (EM) with a dotted line to the Assistant Vice President for EM Marketing & Digital Strategy.

This position will oversee web systems management on both the undergraduate and graduate Enrollment Management-run websites, with a focus on integrating and meeting marketing needs and goals; managing external vendors with an eye toward an ideal consumer experience; ensure web functionality in the service of lead generation, data capture, quality assurance, customer journey mapping, organic engagement prioritization, and pipeline funneling into top/middle of funnel as it relates to the customer web experience; and look for opportunities collaborate with teams across the division to extend website effectiveness and the customer service experience across all parts of the recruitment funnel. The position will heavily focus on graduate marketing needs, and a core part of their first-year duties will be working with vendors and internal partners on a redesign of the customer experience on the graduate site.

Core sites of management are https://www.northeastern.edu/graduate and https://admissions.northeastern.edu.

QUALIFICATIONS

The ideal candidate has 5-7 years minimum experience managing marketing needs for consumer-oriented websites, along with:

• Experience working with multiple stakeholders with different needs and responsibilities is required
• Experience managing large-scale website redesigns and vendor relationships is required
• Ability to edit, maintain, and troubleshoot issues with web content is required.
• Deep understanding of marketing concerns for B2C website management is required, including SEO concerns, application integrations, data capture and management, and properly managing content integrations between multiple sites.
• A general understanding of technical aspects of web design are preferred. Specifically: UX, CMS, Copyright regulations, Firewalls, HTLA, Intrusion detection and prevention systems-IDS/IPS, Javascript and website accessibility standards.
• Understanding of website metrics, traffic patterns, and visitor behavior is required.
• Consumer-focused web experience is strongly preferred, particularly a 'shopping cart' or 'retail' customer experience.
• Experience with directed traffic landing page management and design is preferred.
• Experience with Slate CRM is strongly preferred.
• A marketing-oriented mindset is required
• The ability to translate technical knowledge and solutions for non-technical audiences required
• Higher education and/or graduate/professional program experience is strongly preferred.
• Experience with a matrix reporting organization preferred

Position Type

Information Technology

Additional Information

Northeastern University considers factors such as candidate work experience, education and skills when extending an offer.

Northeastern has a comprehensive benefits package for benefit eligible employees. This includes medical, vision, dental, paid time off, tuition assistance, wellness & life, retirement- as well as commuting & transportation. Visit https://hr.northeastern.edu/benefits/ for more information.

Northeastern University is an equal opportunity employer, seeking to recruit and support a broadly diverse community of faculty and staff. Northeastern values and celebrates diversity in all its forms and strives to foster an inclusive culture built on respect that affirms inter-group relations and builds cohesion.

All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, religion, color, national origin, age, sex, sexual orientation, disability status, or any other characteristic protected by applicable law.

To learn more about Northeastern University's commitment and support of diversity and inclusion, please see www.northeastern.edu/diversity.


To apply, visit https://northeastern.wd1.myworkdayjobs.com/en-US/careers/job/Boston-MA-Main-Campus/Web-Developer---Implementation--Enrollment-Marketing_R113381







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