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The Director of Marketing for the Edelbrock Group will be responsible for driving the Marketing agenda for our portfolio of industry leading automotive aftermarket brands. The individual will report to the Vice President of Sales and Marketing and work in close partnership with the executive leadership team. The Director owns all direct and indirect touchpoints with Edelbrock Group customers.

• Develop and manage the Marketing organization that includes: creative/graphic design, sales material production (catalogs, brochures, flyer, etc.) videography, social media, email marketing, event planning, merchandise/promotional creation and contingency
• Work and communicate directly with E-Commerce to align and integrate strategies across all Marketing platforms
• Leverage the various data sets (POS data, Market Research, Operational/KPI data) to determine growth and leverage areas on the business and where/how to direct the marketing funds
• Partner with Sales, Product Development, Product Management, Operations and E-Commerce leaders to implement business-driving marketing initiatives
• Direct market research and data analysis to identify:
  • Market segmentation
  • Core consumer target(s)
  • Brand positioning
  • Ideal customer experience
  • Leverage-able consumer and business insights
• Manage a roster of Mar-Tech vendors and agencies (traditional creative, digital, CRM, media buying, etc.)
• Be a driver of business (P&L) results

• Bachelor’s Degree or higher
• 10+ Years job experience related to Marketing and/or Sales
• 5+ Years managerial/director level experience
• This leadership role will be based from our Olive Branch headquarters

About Edelbrock Group

Founded in 1938, Edelbrock, LLC is recognized as one of the nation's premier designers, manufacturers and distributors of performance replacement parts for the automotive aftermarket. Edelbrock produces their core products in the United States of America using state-of-the-art equipment in their world-class manufacturing facilities. In February 2020, Edelbrock along with its Russell Performance division joined forces with the Memphis, TN-based COMP Performance Group that includes COMP Cams, TCI Automotive, FAST Fuel Air Spark Technology, Racing Head Service (RHS), ZEX, Inglese Induction Systems, Powerhouse Products, COMP VThunder and COMP GoParts.

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