A key member of the College Communications team, the Senior Marketing Strategist will focus on raising the profile and brand of the college by developing and executing many of the marketing functions of College Communications. This individual will develop and implement a comprehensive brand awareness plan to raise Davidson’s visibility in targeted markets and will lead the division’s support of the Admission Office in reaching their enrollment goals. The senior marketing strategist protects and strengthens the college brand by providing guidance to college departments on the use of marketing assets, brand guidelines and college style. Summary of Senior Marketing Strategist Responsibilities: