Appointment Type: Academic Staff-Fixed Term Renewable
Inspire and engage life-long learners. Join UW-River Falls as a Marketing Specialist in its Continuing Education division where you will develop and lead recruitment campaigns to engage and inspire students at every stage of learning. The priorities of the successful candidate will focus on elevating the wide range of opportunities at UWRF for students to advance their careers, expand their potential and prepare for what's next. UWRF's offerings encompass credit and non-credit programs serving non-traditional student populations including adult learners, graduate students, and returning students, as well as youth. As a member of the institutional University Communications and Marketing (UCM) team, this position will coordinate projects and campaigns with UWRF's marketing team to ensure consistency of strategic academic program branding. Imagine the possibilities to advance your marketing career, apply today!
Knowledge, Skills and Abilities:
A bachelor's degree in marketing or related field
2 or more years' work experience in marketing or related field
Demonstrated understanding and implementation of social media marketing (SMM)
Working knowledge of MS Office 365, Adobe Creative Suite, HTML editors, and CMS systems.
Ability to apply analytics to evaluate campaign success (e.g., MS Excel and Google Analytics skills)
Ability to work as a key team member
Strong written, verbal and interpersonal communication skills
A master's degree in a related field
3 or more year' work experience in marketing or related field, preferably in post-secondary adult education
Ability to evaluate and/or assess effectiveness of marketing tactics in achieving strategic enrollment goals.
Understanding of identity and brand standards and demonstrated ability to adhere to standards
Understanding of strategic messaging and demonstrated ability to adhere to strategy
Experience in website content management
Special Instructions to Applicants:
Applicants are required to apply online. UWRF will not consider paper, emailed or faxed applications. Applicants are required to provide:
Letter of interest specifying qualifications and experience (cover letter)
Names, addresses, telephone numbers and email addresses of at least three references who can specifically comment upon your experience and professional preparation (references)
Inquiries should be addressed to: Pamela Bowen Search Chair
Deadline to Apply: Initial review of applications will begin upon receipt. For full consideration, applicants should submit all required materials by March 26, 2023.
UW-River Falls does not offer H-1B or other work authorization visa sponsorship for this position. Candidates must be legally authorized to work in the United States at the time of hire and maintain work authorization throughout the employment term. If you have questions regarding this, please contact Human Resources at 715-425-4941.