The Arapahoe Park and Recreation District (APRD) strives to enhance a family’s quality of life by offering exceptional amenities and programs within a safe, clean and healthy environment. APRD is a park and recreation special taxing district in the SE Denver Metro area and not associated with any municipality or county. APRD serves residents of Centennial, Aurora, Arapahoe County, and many other surrounding areas with an 80,000+ sq ft recreation center, 15+ parks, miles of trails, and acres of native open space.
APRD believes in the strength of our team and knows that a strong culture and team is essential to the success of the District. APRD is dedicated to our core values: Team, Respect, Accountability, Integrity, Learning, and Service.
COMPENSATION & BENEFITS
The compensation and benefits plan are competitive, and the anticipated starting salary for the successful candidate is budgeted from $70,000 to $85,000 annually, depending upon experience, qualifications, and professional achievement. In addition, all full-time employees are eligible for a full benefits package, including medical, dental, vision, and life insurance, retirement plan, paid vacation/sick leave, and recreation benefits for the employee and immediate family. This is a Full-Time Exempt position.
Under the general direction and supervision of the Executive Director, the Marketing Manager oversees the development and implementation of robust marketing initiatives and strategies for the Arapahoe Park and Recreation District. This position is responsible for the development and execution of internal and external communications across all channels to promote the mission and awareness of the district.
The Marketing Manager will manage use of APRD’s digital platforms, including the website, social media accounts, email, and other dissemination tools, publish and promote marketing materials, editorials, and fundraising content/campaigns. This Marketing Manager will have direct oversight of the District’s marketing and campaign strategies, sponsorship initiatives, and annual departmental budget.
Bachelor’s degree in marketing, communications, advertising, or a related field preferred
Three (3) years of professional experience at the type and level of a Marketing/Communications Specialist in communications, marketing, and/or public relations. An equivalent combination of education and experience will be considered
Proficiency in Microsoft Office Suite and Adobe Creative Suite.
Experience in photography, videography, and editing software.
Knowledge and proficiency in the use of a variety of social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.)
Advanced degree in marketing, communications, business, or related field.
Advanced experience in photography, videography, and editing software.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Build and implement marketing campaign strategies.
Drive brand awareness and engagement with the general public and other partners by developing and executing effective marketing communication strategies.
Utilize sophisticated computer programs to design and publish a variety of written and multimedia content including the seasonal Trails Guide,
Website, Email & Social Media Management -Publish a variety of digital content with a focus on producing engaging webpages that are visually appealing and provide an overall rich experience for visitors and partners. Manage all posting to ensure content is on-brand and search- and social-optimized.
Identify, develop, and execute communications & marketing strategy for the district to ensure goals are in line with the strategic plan and annual development plan.
Evaluate marketing costs, identify marketing efficiencies, practice sound fiscal management, and assist in preparing the marketing aspects of the annual budget.
Manages the District’s social media presence on the District website and all additional social media platforms (Facebook Twitter, Instagram, YouTube, Nextdoor, LinkedIn, Yelp, Google, etc.).
Produces valuable and engaging online content that attracts and retains target audience; responds to customer responses and inquiries through social media platforms in a timely, professional, and grammatically correct manner.
Responsible for the acquisition and management of photos and graphics for the website, social media, and marketing materials.
Develops and authors various internal and external communications, including presentations, announcements, and newsletters, to be delivered across various communications channels.
Promote new content, key pages, and calls-to-action across channels. Position content to target different segments and to fit the format and publishing requirements of each platform.
Manages the District’s website, generates new content and monitors functionality, optimization, ADA compliance, and appearance based on District brand standards.
Work with Executive Director, or their assignee, to produce all email campaigns, soliciting content from internal sources.
Develop and maintain relationships with schools and local government agencies, major employers, media, and other community groups to encourage partnerships and participation in parks and recreation programs.
Maintains brand integrity across all marketing initiatives and communications; provides marketing and branding direction to staff to ensure brand consistency throughout the organization.
Proofreads and edits marketing materials and written content.
Create content for social media accounts and post regularly on each account. Develop and execute social media campaigns for key days, themes, and priority upcoming content.
Manage social ad campaigns and other promotions; track and share results for continuous improvement to targeting and segments.
Develop and manage media relationships, coordinate/manage press interviews, build meaningful relationships with key media partners.
Promote the organization through public relations initiatives. Coordinate and support communications projects, outreach, and products as needed.
Attend board meetings and study sessions as needed.
KNOWLEDGE, SKILLS, AND ABILITIES
Have a strong understanding of, and alignment with the District’s Core Values: Team, Respect, Accountability, Integrity, Learning, and Service.
Strong analytical and communication skills, both written and verbal.
Possess the skills to work with and motivate staff, board members and other volunteers.
Strong presentation skills.
Have the desire to get out of the office and build external relationships.
Be a self-starter and goal driven.
Highly organized and exhibit follow through on tasks and goals.
Display a positive attitude, show concern for people and community, demonstrate self-confidence, strength of judgement, and good listening ability.
Proficient with Microsoft Office Suite and knowledge in recreational software, email systems and web platforms.
Excellent verbal and written communication skills.
Excellent organizational skills and attention to detail.
Knowledge of federal and state laws, policies, and regulations specific to Colorado Special districts.
Establish and maintain effective professional working relationships with other District personnel, the general public, vendors, contractual companies, and representatives of other governmental agencies.
Promoting and enforcing safe work practices.
Ability to multitask, take initiative and make sound decisions.
Works independently and with groups.
Enthusiastic, dynamic, and flexible.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position. Duties are performed with minimal supervision in a general office environment. Most duties are performed with typical office equipment during typical District operating hours.
Work performed is in a busy and; at times, noisy environment where interruptions may exist.
Ability to interact with the public in a positive and professional manner in possibly stressful and emotionally charged situations.
May require long periods of standing and sitting.
Ability to stand, reach and kneel.
Ability to talk and/or hear managers, co-workers and general public.
Ability to lift, carry or transport objects up to 50 lbs. assisted.
Located in beautiful Southeast Arapahoe County, about 25 minutes from downtown Denver, The Arapahoe Park and Recreation District (APRD) was formed in 1982 by the Arapahoe County Commissioners and area land holders for planning, acquiring, developing, maintaining and programming parks, open space, trails and recreational amenities for the residents of unincorporated Arapahoe County (City of Centennial) that were not being served by adjacent entities. The District’s Service Plan anticipates approximately 100 acres of developed parks, 500 acres of natural open space, and 17 miles of paved trails. APRD is a relatively young park district, but growing along with residential development. The District has developed 22 parks, 15 miles of trails, the Trails Recreation Center, Lookout Park and Pool, the APRD Skate Park and maintains over 300 acres of natural areas. The District shares elementary school play fields under a joint-use agreement with Cherry Creek School District at in-district (9) elementary school locations.