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Posted: 14-Mar-23
Location: Ottawa, Kansas
Salary: Open
Internal Number: 23003297
Description
Marketing Manager FT Days – AdventHealth Ottawa
All the benefits and perks you need for you and your family:
- Vision, Medical & Dental Benefits from Day One
- Family friendly community
- Excellent cost of living
- Five major recreational lakes
- Many annual events and festivals
- Environment committed to patient care
Our promise to you:
Joining AdventHealth is about being part of something bigger. It’s about belonging to a community that believes in the wholeness of each person, and serves to uplift others in body, mind and spirit. AdventHealth is a place where you can thrive professionally, and grow spiritually, by Extending the Healing Ministry of Christ. Where you will be valued for who you are and the unique experiences you bring to our purpose-minded team. All while understanding that together we are even better.
Schedule: FT, Days
Shift:
- Monday-Friday
Location
1301 S. Main Street, Ottawa, KS 66067
The community you’ll be caring for:
Your health extends far beyond the physical. That’s why AdventHealth Ottawa, formerly Ransom Memorial Health, is committed to strengthening your body, mind and spirit. Our providers, specialists and staff serve the local community in and around Franklin County. With our whole-hearted support, you can start on the path to wellness today.
The role you’ll contribute:
The Marketing Manager is responsible for furthering the mission of AdventHealth by driving service line growth and improving brand preference. In this role, the individual also oversees internal communications and works with the regional Director of Communications on external communications as needed. The position works closely with other members of the regional marketing team to oversee work on web, media, digital communications, graphic design, social media and service line marketing while also handling day-to-day marketing operations for their facility. In addition, it is the responsibility of the Marketing Manager to manage community relations/partnerships to ensure AdventHealth is well represented in the community. Outstanding organizational skills and ability to work in a fast-paced environment with high stress are key characteristics for success in this position.
The value you’ll bring to the team:
- Work with hospital leadership to identify marketing priorities and develop and implement effective marketing and communication plans, including digital and social media tools, to grow volume and manage and improve the reputation of the organization.
- Proactively investigate and resolve marketing and communications issues internal and external to the hospital.
- Work closely with the Executive Team and physician customers to identify service line opportunities, and collaborate with service line leaders to promote services.
- Positively represent organization at programs and functions to promote the hospital.
- Assist with media relations through the regional communications team, including proactive activities such as preparation of news releases, feature articles and arranging interviews between hospital executives, staff, physicians, patients and the media; and reactive stories that include responding to media queries. Ensure adherence to HIPAA guidelines for film/photograph requests on hospital premises.
- Constantly assess situations that could potentially negatively impact the medical center and discuss these issues immediately with the Director of Marketing and facility CEO.
- Stay abreast of current marketing and health care trends through attendance and participation in selected seminars and conferences.
- Write letters, speeches, reports, etc. for the Chief Executive Officer as requested.
- Be prepared for any potential crisis communication that may arise.
- Ensure community relations initiatives are delivering maximum exposure for investment.
- Review and evaluate the work of outside marketing/public relations agencies and graphic artists; serve as liaison between the hospital and these entities.
The expertise and experiences you’ll need to succeed:
KNOWLEDGE AND SKILLS REQUIRED:
- Microsoft Word and Excel, Windows, typing/word processing
EDUCATION AND EXPERIENCE REQUIRED:
- Bachelor’s Degree
- 5+ Years of Position-Related Experience
EDUCATION AND EXPERIENCE PREFERRED:
- Master’s degree
