Career Center

Responsibilities

Under the direction of the Senior Associate Athletics Director, the Assistant Athletics Director for Marketing and Fan Engagement executes successful strategies to increase attendance, build dynamic and highly energetic gameday atmospheres, and develop and implement comprehensive marketing plans for Matador Athletics teams. The incumbent oversees the comprehensive strategic marketing and promotions for home Athletics events for all sports targeting a variety of diverse audiences, including students, alumni, faculty, staff, and the greater San Fernando Valley community.

• Works closely with university partners to elevate the visibility and reputation of Matador Athletics, including University Advancement, The University Corporation, Associated Students, University Student Union, Housing and Student Life and Leadership offices.
• Supervises the Director of Marketing and Fan Engagement, marketing department, student assistants, and interns, ensuring a mix of marketing, game-day promotions, grassroots, and effective communication.
• Supports Athletics ticket sales and operations including season tickets, single-game tickets, group sales, and community support.
• Supervises marketing department's community engagement efforts, ensures success in completion of all aspects of marketing game day responsibilities, and assists with events and execution for sport-specific initiatives.
• Manages CSUN Spirit Teams in conjunction with CSUN Sports Clubs, which includes Band, Cheer, and Dance.

• As a leader, demonstrates a commitment to student success that is mission aligned with the university’s vision, values, and priorities. Establishes an ethical and collegial work environment, promoting a collaborative, accountable, and inclusive team. Encourages a courageous and resilient solution-oriented environment by participating in new opportunities to further the mission of the university. Participates in developing initiatives that further support the campus mission with a service-oriented and catalytic mindset. Strengthens employees by being communicative and a talent builder that develops team attributes, furthering departmental goals.

• Performs other duties as assigned.

Qualifications

• Equivalent to graduation from an accredited four-year college or university with a Bachelor's degree in a job-related field.
• Equivalent to two (2) years of progressively responsible professional/administrative experience. Experience in marketing, public relations, or related field highly preferred.
• A graduate degree in a related field may be substituted for one (1) year of the required experience. Additional qualifying experience may be substituted for the required education on a year-for-year basis.
• LICENSE: CANDIDATE MUST POSSESS A VALID CALIFORNIA DRIVER’S LICENSE.

Knowledge, Skills, Abilities & Leadership

• Working knowledge of and ability to: apply standard marketing theories, practices, principles and techniques.
• Working knowledge of: copyright and other applicable laws pertaining to publications and the media; sales and marketing strategies typically used within intercollegiate athletics; marketing and research techniques and methods. Ability to apply market research to identify communication needs and target audiences.
• Ability to: coordinate media activities in conjunction with athletics events.

• Ability to demonstrate: a growth mindset when problem-solving; a strong work ethic; a sense of integrity and character that will positively represent Athletics as it aspires towards athletic and academic excellence.

• Lead diverse teams to support the operational mission and vision of employers by fostering an ethical, inclusive, and collegial work environment.

• Demonstrated ability to support ongoing improvement through courageous, resilient, and catalytic leadership.
• Lead varying initiatives through a collaborative, service-oriented, and communicative approach.
• Demonstrated commitment to employee development, recognition, and accountability to further operational goals.

About California State University, Northridge

California State University, Northridge is a vibrant, diverse university community of 38,310 students and more than 4,000 faculty and staff, sited on a 356-acre campus in the heart of Los Angeles' San Fernando Valley. As you explore the university's website, you will find ample evidence of Cal State Northridge's commitment to student's educational and professional goals, and its extensive service to the community.

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