The Integrated Marketing Director for the College of Health and Human Services leads integrated marketing efforts for the University of New Hampshireâs College of Health and Human Services. This position is responsible for developing a strategic integrated marketing plan, as well as coordinating both internal and external resources to execute, and support the short- and long-term marketing strategy for CHHS and the university.In partnership with CHHS leadership (dean and associate deans) and respective unit partners (i.e. enrollment, advancement, research, etc.), the incumbent will create, lead and execute a targeted marketing plan with a team of XX FTEs and with support from UNH Marketing, and oversee a marketing budget. This position will apply disciplined branding best practices to all digital, print, advertising, events, and other media produced by CHHS. The Director will also ensure that news, features, and other items from the college are appropriately represented in UNHâs major communications channels through supporting the development of CHHS branding policies and practices and closely partnering as a member of the CHHS Executive Leadership TeamA primary focus is developing and executing a marketing strategy to enhance the Collegeâs ability to grow enrollments in its undergraduate and graduate programs and outward-facing position as the lead public research university in nursing and allied health in Northern New England. The Director will collaborate with College leadership, department chairs, leaders of centers and programs, Marketing leadership, and other colleagues to develop an integrated marketing strategy and plan, and then deploy tactics to execute toward goals. Identify, collect, and analyze data that will inform all of these relevant integrated marketing efforts.The Integrated Marketing Director for the College of Health and Human Services is a visionary integrated marketing expert who leads all the marketing efforts on behalf of the College and collaborates with a broad cross-functional group, as well as agency partners to help develop and execute a marketing plan that includes campaign development, creative development, media placement and analytics.This position reports to the Executive Director of Academic Communications with a dotted line to the Dean for CHHS.
Bachelorâs degree in advertising, marketing, communications, business or related field.At least seven years of experience leading communications, branding, marketing or related functions in a complex organization including, but not limited to demonstrated experience developing, socializing, and executing a marketing strategy.Excellent written, oral communication skills.Ability to make high-level decisions and provide marketing advice and communications counsel to colleagues and direct the work of staff and external consultants, firms, etc.Mastery of integrated marketing strategies and tactics across print, digital, and broadcast marketing and communication channels. Familiarity with CRM and email marketing.Proactive, inspiring and self-directed work ethic with ability to lead a focused team within a large organization.Ability to translate a strategy or concept into effective marketing and communications programs with measurable results.Ability to prioritize, multi-task, and shift priorities as necessary.Ability to provide and receive feedback in a professional and productive manner that strives for continuous improvement of performance.
The University of New Hampshire is an R1 Carnegie classification research institution providing comprehensive, high-quality undergraduate and graduate programs of distinction. UNH is located in Durham on a 188-acre campus, 60 miles north of Boston and 8 miles from the Atlantic coast, and is convenient to New Hampshire's lakes and mountains. There is a student enrollment of 13,000 students, with a full-time faculty of over 600, offering 90 undergraduate and more than 70 graduate programs. The University actively promotes a dynamic learning environment in which qualified individuals of differing perspectives, life experiences, and cultural backgrounds pursue academic goals with mutual respect and shared inquiry.